Content. It’s King, you know. Content creation, content sharing, content curation … these are the phrases of the hour. But what’s the difference? Where should you start? Brian Solis will get your blogging feet moving, and then some. With much too sharp a focus on SEO, Real Estate bloggers are getting mired down in technical details instead of finding their voices. The mission of REBlogWorld is to build better Real Estate bloggers, not better search engine optimizers. Brian will turn what you think you know about blogging on its ear. He’ll guide you toward creating content that accentuates your skills and strengths, and help take the necessary steps to build a successful presence online.
Time to write the blog post. “But I just wrote the blog post,” you say! Creating captivating, original, thought-provoking content for your blog isn’t easy. Then, there’s the matter of doing your job, not to mention managing your life. How do you balance it all? Join Garron Selliken, founder of M Realty & Homequest, and obsessed with the intersection of technology and real estate, as he dives into the pitfalls into which RE professionals can fall while building their online presence. By the end of the session, you’ll be able to lay out a step-by-step plan that’ll keep your Real Estate blog buzzing, your life under control, and your sanity in check.
Travel blogging isn’t just for the backpacking set anymore and has become popular among the after 40 crowd. The Boomer demographic has exploded online as many people are retiring early and realizing their dreams of world travel. Top travel bloggers from the over 40 crowd will share the ups and downs of travel blogging after 40.
Panel is moderated by the fabulous Mary Jo Manzanares, a travel industry superstar. Panelists include Rick Griffin from the hilarious Midlife Road Trip show, Trisha Miller of Travel Writers Exchange, and The Roaming Boomers (David and Carol Porter) who started their blogging journey as attendees of last year’s travel track.
The big question every blogger wants to know is “How to get noticed by the travel pros.” Social media professionals from big brands and niche destinations explain what exactly they look for when working with bloggers, what bloggers can expect from the hospitality industry, and how to stand out from the hundreds of requests they receive daily.
Video is an element that every blog should incorporate into their content production. Learn tips on how to make a kick ass travel video from veteran travel bloggers who have carved their place in the world of travel. Panel is moderated by Shannon Hurst Lane, creator of TravelingMamas.com and regional television broadcast contributor. Panelists include the chic Kim Mance of Galavanting TV, dashing Johnny DiScalia who’s known in the new media world as Johnny Jet, and Leigh M. Caldwell who is ThemeParkMom and has a background in production.
There are people who walk around today checking Facebook and Twitter, reading their favorite blogs, looking at their RSS feeds and watching their Internet video -- and they aren't using a Web browser to do any of it. In fact, they aren't even using a computer! The "app" is replacing Web browsers. We've got apps on our iPhones, iPads and Android phones. Soon every portable device will have an app store and even more people will be using apps, not Web browsers. But have no fear, they still want the same content, they still want to read our blogs and watch our videos. They just want to use apps to do it. Plus, apps can possibly give us a better way to monetize our content. Find out how you can get your blog or podcast out to your audience using an app -- even if you are not a programmer and don't have the money to hire one. Find out how you can monetize your content with apps.
According to Comscore, 69.6 million mobile users accessed an application on their phone in April 2010, an increase of 28 percent from the previous year. Are you making mobile-friendly content? This session explores how to craft content, pitches and other collateral designed for today’s mobile lifestyle. Join three professional typists and strategists to learn about the beauty of brevity.
Social media has proved its worth in building powerful relationships between consumers and brands. And now, thanks to non-stop technological innovation and skyrocketing adoption rates when it comes to mobile devices, social media is forging new frontiers in the mobile space. For brands getting in on the action, mobile presents unprecedented opportunities, as these untethered mobile devices are designed for communication – the raison d’être of social media – and can harness the power of location. This means that mobile (if done right) can hold enormous potential to translate online engagement to offline action. In this session, you’ll learn from the forward-thinking brands that are making the most of this opportunity, as well as the mobile social platforms marketers are leveraging to get the job done.
