Blogging seems to be a "job" these days for most. You create content because
you've been told the more you post, the better it is. When in reality,
nothing can be more further from the truth.
This session covers the ideas that blogging with passion and emotion, not
frequency is what makes a blog great and the ability to take a stand on
topics is what separates you from the rest.
Ok, we get it: The music business needs Bloggers/social media. Bloggers/social media needs, um… well… social media wants music—with or without music labels. So short of illegal DL’ing, how we can all work together? This session is for music bloggers and
music labels to have an honest discussion about how music labels can best work with bloggers and social media users to get the music to the people and still make money along the way.
Chris Garrett walks attendees through principles of creating compelling content that will draw readers into a blog and get them excited about passing it onto their network.
Content. It’s King, you know. Content creation, content sharing, content curation … these are the phrases of the hour. But what’s the difference? Where should you start? Brian Solis will get your blogging feet moving, and then some. With much too sharp a focus on SEO, Real Estate bloggers are getting mired down in technical details instead of finding their voices. The mission of REBlogWorld is to build better Real Estate bloggers, not better search engine optimizers. Brian will turn what you think you know about blogging on its ear. He’ll guide you toward creating content that accentuates your skills and strengths, and help take the necessary steps to build a successful presence online.
What’s hot? Blogging. That’s what’s hot. What’s hotter than that? Knowing what your customers want … and giving it to them (oh yeah, babe). Join Gahlord Dewald, arguably one of the savviest, mind-bogglingly brilliant über-geeks around as he delves deep into A/B Split Testing, and shows you how to employ super-high-tech, wickedly clever analytics to wring every delicious drop of information juice out of your blog … and how to use that information to give your customers exactly what they want. And that’s HOT.
Bringing together earned social media and paid media, when done correctly, can generate a perfect storm of credibility and reach - in many ways, the Holy Grail of the socialweb. Earned media is incredibly expensive to generate, and it's difficult to get it to a mass audience, regardless of how credible it is. Paid media reaches tons of eyeballs, but does it really win hearts and minds? SMG has worked with clients on a number of very successful programs to marry the two using social ad platforms like Twitter, Digg, Outbrain and others. Results include average click-through rates of over .8% and as high as 4.11% and re-ignition of conversations around important issues. While we can't completely open the kimono on this innovative new approach, I'll share high-level insights and intelligence about how some of the most socially innovative organizations in the world have cracked a new form of public dialogue - at scale.
* Google Alerts
* Twitter Search
* Socialseek, Addict-o-matic
* Finding your online champions
* Searching for your locals
* ACTION: Set up Google Alerts, and an Addict-o-matic page for your destination..
New and Social media have changed how spouses communicate with each other and share information within their companies and with other groups. It also is changing how spouses cope with the stresses of being separated and with having their other halves in harm's way. "...Join spouse bloggers Mrs. P of A Little Pink in a World of Camo and Cassandra of Villainous Company as they explore how changes in media and technology are changing the world of spouse blogging. Speakers: Cassandra, Mrs. P. .
What's the point of great content if nobody is reading it? Darren Rowse has jam packed his session full of teaching and tips on ensuring that your blog is read… by more than your Mom!
White Board: Drawing upon the themes that will emerge during the panel discussions and presentations associated with the Social Health Track, the white board session leaders will encourage attendees to discuss the hurdles and opportunities facing patients, professionals and members of industry. Participants in this engaging session will hopefully discover in which they can better connect, share information and work together to collectively improve health literacy, disease awareness and the distribution of useful health information.
Patient bloggers and online advocates are finding new ways to connect, launch advocacy and disease awareness campaigns, and use web-based tools to manage chronic conditions. Their influence has grown to the point where they are even being approached by the pharmaceutical industry to become involved in sponsored initiatives. Does this mean a larger voice for patient experiences and viewpoints or does it hinder trust in the patient community? This panel looks at issues involved in working on both independent and sponsored advocacy projects, and explores the issue of transparency in patient blogging
Combining User Generated Content, Intentional Communities, and Lead Generation into a Business That Generates Profit
How do you stand out, work less, and get those vaunted social communities, and people, to actually create quality content that turns your idea into a business instead of a time-sucking hobby?
By turning your community - whether a social network or a simple blog with comments - into a business system that allows you to contact, influence, and gain the trust of your audience, so you can generate results.
In this presentation we'll share results, for the first time, from 3 case studies:
A. A B2B company that adapts the old fashioned, content subscription model to an open platform, generating over 20,000 listeners for a single training audio that monetizes through lead generation and sponsorships. The audience creates 80% of the quality content at little or no cost!
B. The training company who moves from email to a 2-step lead generation process, from free to paid membership, using tested, proven methods of engaging, gaining trust, and moving them to a paid level in 30 days...much of it automated because the people are doing the work, not just watching and listening!
C. A secret case study that will be shared only at Blogworld, combining 15 years of social network experience with a focus on performance marketing that generates results.
We've gotten 30-50% conversions to leads from social networks, and are moving them from public social networks to subscription based programs where they create the content as well. It's part of the New Media Game, and in this live interactive session, you will be able to play along, learn, and apply this to your business right after the session
Even the most savvy digital marketing companies are still learning how to get the most from social media. Before companies in any industry can get too far, they need executive sponsorship. C-level executives need to be convinced to make the investment. This panel brings together hands on experience in consumer services, financial services and the retail industry to talk about their experience on what wins in the board room. What's the best way to get buy-in? What are some pitfalls to avoid? Our panel of industry experts will share their experiences and best advice.
* Finding influencers: casting a wide net online
* Looking beyond travel and beyond text only
* How to evaluate a blogger
* Who's here at BlogWorld
* ACTION: Searching for compatible bloggers, setting up networking appointments
New and Social Media are fast evolving in terms of use, content, and richness. Yet, what works great under ideal circumstances in a high-tech environment doesn't always work so well in "the field." Join our panel to hear a discussion on use in the field, and emerging trends and technology and how that will ultimately translate into real-world use.
In a world of 140s, shrinking screens, and ‘after-the-jump’ readers, how do we make books people want? Are books just ‘content’ in a dead format? Does tweeting, posting, and IM’ing make for better or worse writers? What 5 things should every author being doing to get published? This session is for publishers, and authors who still want to make money on books. It can be done. Come learn how.
A blog REALLY comes alive when it has community. In this session Darren Rowse teaches the secrets of moving 'visitors' into 'readers' and 'readers' into 'members' who feel a sense of belonging to your blog and who begin to take ownership of it to help you take it to the next level.
Time to write the blog post. “But I just wrote the blog post,” you say! Creating captivating, original, thought-provoking content for your blog isn’t easy. Then, there’s the matter of doing your job, not to mention managing your life. How do you balance it all? Join Garron Selliken, founder of M Realty & Homequest, and obsessed with the intersection of technology and real estate, as he dives into the pitfalls into which RE professionals can fall while building their online presence. By the end of the session, you’ll be able to lay out a step-by-step plan that’ll keep your Real Estate blog buzzing, your life under control, and your sanity in check.
A fundamental shift in our culture has created a new landscape of information exchange in healthcare. Consumer opinion leaders and healthcare influencers (aka Health Activists) have developed a virtual ecosystem of information that now fuels the decisions of today’s patients. Blogs, discussion forums and online communities are now a primary source of information and support in nearly every healthcare condition and disease.
Everyone is talking about community management but what exactly does it mean? Are you trying to build a community for your company or brand? Are you looking to go beyond just having a Facebook presence and a Twitter account? In this session we will cover the basics of building community, monitoring conversation, and taking steps to embed yourself within your community to become a trusted voice of the community.
Social media marketing can work miracles on a shoestring budget, but it can also blow up in your face. In this session, two veteran social media strategists, Dave Peck and David Griner, debate recent case studies — and give the audience a chance to pass judgment as well.
All businesses face challenges when it comes to launching and building their social media presence, but the addition of government regulations from the FCC, SEC, and other state and federal agencies and laws adds an entirely new level of complexity for companies in the financial and medical sectors as well as others. In this session our panelists will discuss what some of those challenges are and how to still engage your community effectively without breaking government regulations and laws.
* Giving bloggers special access
* Blogger fam and press tours
* Avoiding Jurassic PR mistakes
* Providing mobile interactivity
Mark Burnett will participate in a keynote discussion with Brian Solis, one of the prominent authorities on new media and Principal at FutureWorks, a new media agency. The discussion will cover the convergence of media and the future of unscripted drama on the web. Mr. Burnett will also discuss his current project, "Sarah Palin's Alaska," a new eight-part documentary series about Ms. Palin and her home state.
Culture used to be about magazines, museum exhibits, and edgy TV shows. Now culture moves at the speed of streams, clicks and tweets. We’ll meet the vanguard of culture curators—both online and off. They’ll share how culture is spread online, how to profit from it and how this impacts the culture we live offline. So if you love sharing and consuming culture, this is the session for you.
In this final session of the ProBlogger stream Darren Rowse, and Chris Garrett will present strategies for making blogs profitable through a variety of approaches. It will include time for Q&A from participants.
White Board: Drawing upon the themes that will emerge during the panel discussions and presentations associated with the Social Health Track, the white board session leaders will encourage attendees to discuss the hurdles and opportunities facing patients, professionals and members of industry. Participants in this engaging session will hopefully discover in which they can better connect, share information and work together to collectively improve health literacy, disease awareness and the distribution of useful health information.
Implementing a social strategy at the enterprise level brings its own unique challenges. How do you develop best practices across various product groups? How do you avoid having to pass every tweet past the legal team? How do you stop well meaning or worse rogue employees from creating a social media firestorm? Our panel will discuss these challenges and offer real solutions and experiences learned from within the enterprise.
Two years ago, a panel was convened with some pretty amazing people. Their views on social media for customer retention were groundbreaking and sparked many similar discussions thereafter. This was the early days for some of them, and many things have changed since then. This all-star panel has been tapped again to compare and contrast where customer loyalty and social media have been over the past two years, what is happening today, and where it is going. The original abstract still applies: One of the keys to customer loyalty is engagement. This session shares some of the best practices in combining social media with customer retention programs, an area (still) relatively unexplored by many companies and social media discussions. Social media provides the ideal channel from which to learn about and interact with customers, both commercial and consumer. It is also a great mechanism for deepening customer relationships and empowering customers to become a company's best advocates. These two areas are especially important to businesses that want to break-through the noise and grow in spite of difficult economic times. Through the use of blogs, video, social networks, and wikis, executing customer retention programs can be cool again!
A key reason businesses delay entering the world of blogging and new media is the fear of swimming in shark-infested waters. Even long-time bloggers may not be prepared to handle negative comments or a full-out assault by Internet trolls or brandjackers. Connie Reece and Jennifer Wojcik have "been there, done that" when it comes to interacting with a wide variety of people online. This fast-moving, fun presentation will include examples from personal experience, case studies, and ample time for Q&A.
* How online video is different from TV
* Performing well in video interviews
* Basics of planning and editing
* ACTION: Shoot video interviews of each other
* ACTION: Upload a video to YouTube
LIVESTRONG’s mission is to inspire and empower anyone affected by cancer. Known for the iconic yellow wristband, LIVESTRONG has become not just a cancer fighting foundation, but a social movement. How did they turn an inspired idea and a good cause into a global movement? In this interview, Rohit Bhargava, Blogger and Author of the best selling book Personality Not Included will have a fireside chat with LIVESTRONG President, CEO and three time cancer survivor Doug Ulman. Learn about how LIVESTRONG managed to foster the passions of millions of people and channel the desire for change into something meaningful. How important were blogs and social media to this rise? Is there a secret to success that any organization or individual could duplicate? Most importantly, will all of this attention actually help make a difference in accelerating the search for better treatments and perhaps even a cure? This session will tackle those questions and aim to uncover what has made LIVESTRONG such a powerful movement - and how you might be able to create one of your own.
Mark Penn and Karen Hughes, the former chief message architects for President Clinton and President Bush respectively, will address results from a research study surrounding the use of social media in the 2010 U.S. House and Senate mid-term races, and present an analysis on emerging digital strategies within the political arena. Followed by a Q&A from our panel and the audience.
This session is sponsored by Demand Media Studios.
Why does it seem like some people get noticed more easily than others? Join us as we study specificcases through the lens of mainstream and emerging social-media tools, platforms and practices. We’ll teach you how to institute proven strategies to enhance your professional profile, credibility and
authority while building important professional relationships. The workshop will conclude with an intimate Q&A session, and four lucky attendees will receive a complimentary Blogging and New Media Coaching Webinar invitation with Chris Garrett, the co-author of Problogger.
What's so funny? Most blogs and bloggers are needlessly boring. A dose of personality can mean the difference between a curious passerby and a loyal reader.
“How To” articles have been a staple of blogging for years, and are the bread-and-butter for such sites as wikihow.com, simplehelp.net, ehow.com, and monsterguide.net. How-to information is what is known as “evergreen content” that continues to be useful to readers long after it has faded from the front pages of your site. This seminar will review step-by-step procedural writing and the art of explaining tasks to other people. Some of the information to be covered includes:
IDENTIFYING YOUR TARGET AUDIENCE
THE KEYS TO ORGANIZING YOUR HOW-TO ARTICLE
PROCEDURAL STYLE TIPS AND TRICKS
Intro to Podcasting - There are over 15 Million Active Bloggers and less than 150,000 active podcasters - do you want to stand out from fellow bloggers? Podcasting may be the answer. This session will cover the basics needed in 60 minutes (including Q&A) on what you need to get started audio podcasting and doing it on a limited budget. This session will cover the full work flow - equipment, recording, editing, encoding, uploading, RSS 2.0, and podcast directories.
This session will provide a five-year retrospective of podcast research from Edison, including unreleased data from 2010. Tom Webster will review how far podcasting has come, where it currently stands in terms of mass adoption, and the challenges the medium faces moving forward. Attendees will see new data on podcast consumption and consumers, along with key insights from Webster's five years of covering podcasting from an analyst's perspective.
This is a rapid fire session filled with tons of tips you can put to use on your blog right away. Bring your notepad and pay attention. You will not want to miss a single one of these tips from these blogging superstars.
How I created Zen Habits from scratch, and the most effective techniques I've learned for growing the blog, monetizing, and finding subscribers, while keeping things as simple as possible and being authentic as possible.
This session is a broad discussion methods that can be used to make the themes, plugins and server configuration behind a WordPress site safer. Terms such as CSRF, XSRF, XSS, SQL Injection, and HTTP header injection, http referrers, and nonces are given on an early screen to be certain that the audience is comfortable with the level of the talk. Several demonstrations of previous WordPress vulnerabilities (in slide format) are given along with the core teams responses as the 7 year history of the hardening of the WordPress core is described. The history leads into a discussion of the current state of WordPress security and how adding code to your WordPress site can bypass all of the improvements made by WordPress over these years. The discussion moves into how to this. Server hardening is first discussed, followed by best practices for theme and plugin creation. A demonstration of how to review the safety of a plugin leads into a discussion of the best way to provide this information to a plugin developer. The topic of what to do if you find a hole in the WordPress core follows. The session concludes with a discussion of social hacking, the risks of unencrypted wifi and safe tips for blogging. This is a much less technical discussion and closes the session with a lighter subject.
Combining SEO best practices with social media marketing can amplify the reach and traffic for blogs by building a Cycle of Social Media Interaction. This session will explore: - How bloggers can leverage keyword research to develop a blog editorial calendar - Create and promote optimized content - How to increase exposure, fans/friends/subscribers and inbound links - How to increase search and social media traffic - How to mine community conversation data to further refine content strategy that continues the cycle
Social media has created an unprecedented opportunity for everyday people to rise to extreme visibility, even fame ("web celebs" as we call them). But does that fame automatically come with fortune too? How exactly do you monetize your personality? And, how do you leverage and scale your time and talents so you don't burn out... or sell your soul?
In this dynamic and informative session, renowned social media thought leader, Mari Smith, will share her proven system for building a profitable information empire based around what you know + the essence of YOU. Mari will reveal:
The availability and affordability of DSLR cameras means that everyone is becoming a photographer. Instead of hiring a pro photographer, many businesses and individuals are taking matters into their own hands, sometimes with questionable results. Photographers Aaron Hockley and Kris Krüg will share some tips and tricks for better photography. Topics include basics of composition, exposure, lighting, and white balance. Basic post-processing techniques will be covered as well, wrapping up with some power tips for sharing photos using social media tools.
Craig “Meathead” Goldwyn (@ribguy) is a Barbecue Whisperer, chief recipe developer, writer, photographer, coder, SEO tweaker, and dishwasher for AmazingRibs.com. He also writes a weekly column in HuffPost.com and has published hundreds of articles on food and drink in the Chicago Tribune and Washington Post. Chatting with “Meathead” will be Marsha Collier (@MarshaCollier) author and host of Computer & Technology Radio on wsRadio.com. Come by or tune in to see “Meathead” Goldwyn and Marsha Collier chat about all things BBQ and creating mouthwatering content.
Join us for a lively discussion on live steaming and video content creation (in the field, at home and on the set). Sharing tips, tools and how-tos by content pioneers: • Melody Pepaj (@missangelmist) – head of video content at BakeSpace.com • Beth Cochran (@bethcochran) – producer and host of foodieslive.com – a live, interactive online culinary network • Sara O’Donnell and Lee O’Donnell (@averagebetty) - host and producers of the popular cooking series of AverageBetty.com • Daniel Delaney (@danieldelaney) – host and producer of Vendr.TV, a video series exploring street food The panel will be moderated by Marsha Collier (@MarshaCollier) author and host of Computer & Technology Radio on wsRadio.com and Founder of @CustServ.
In exchange for being brand evangelists, Mom Bloggers receive some free stuff and maybe a conference ticket or two. But does the amount of work done on a brand's behalf equal the amount of work spent promoting their products and services? In this session we explore why Mom bloggers are influencers who deserve to be paid (money) for their hard work.
Moderator: Jessica Kirkwood
Creating unique and high quality content often comes from using original sources. We'll discuss how build a person network of sources, conduct interviews with accessible technologies, and write compelling pieces for an online audience.
Many podcasts use a sponsorship model to generate revenue. If you are considering this model, this session will provide you with valuable tips and strategies for approaching potential sponsors and working with them to build a mutually advantageous relationship.
Webinars are one of the best ways to gain your readers attention, teach them some valuable content, and share with them ways they can achieve their goals within their niche. The top marketers are using the webinar platform more and more now because it allows you to 1. Captivate your audience for a longer focused amount of time, 2. Build report with them and 3. Generate more sales with your products or services. Learn how to run and promote a webinar the right way to generate a 6 figure and make your audience love you even more
Fans are consumers in love. So we'll discuss how artists and performers build meaningful relationships with their fans through social media and how all industries can succeed using their strategies. This session includes the art of interacting with and engaging fans online, including the management of your stream, responding to fans and managing criticism. We'll also touch on fan sites, blind fans, “criticism = hate” and the power of fans for both good and evil.
Covered topics will include:
Networking is one essential components to successful blogging. And while social media, guest posting and other network opportunities are important to building a brand, creating a unique network which brings together important bloggers offers an opportunity to harness the power in numbers in a niche. Having built a successful blog network called the Double Duty Divas which gathers some of the best review sites and mom blogs on the web, Cecelia and Bridgette offer those considering their own network useful tips and ideas on how to get started and grow the network. Unlike forum sites which connect members to discuss topics and form groups, the purpose is to gather a pre-define group allowing members ready access to cross-promotional opportunities. "Harnessing Power in Numbers" means sharing resources, cross-promoting and helping other network members to grow their sites as they reciprocate. From identifying the niche, setting goals and growing the network to creating authentic bonds that see fellow bloggers as a resource rather than competition, "Creating a Blog Network" covers all of essentials to get bloggers on their way to becoming network owners.
With the rise of interest in "Daddy Blogging", this panel of business men and bloggers who are fathers will focus on the discussion of how this space is different and why brands should pay attention. An open and honest conversation will be had to help other Dads thinking about getting into the space and for the brands that want to work with them
Description: Who's afraid of a crisis in social media? We live in a world where news is discussed and disseminated with increased speed -- reporters are embedded in the stream with companies, customers, and employees, and there are limitless potential news outlets. In an environment where a 13-year old can hold an established organization's feet to the fire, companies face slippery slopes, and boards make fast calls, how can you avoid a PR disaster when a crisis strikes? Whether the crisis lives online or off line, a company still needs to plan for all possible contingencies and scenarios, do a situation analysis to respond -- and recover. Are you rushing to deal with perceptions without knowing the facts? Are you integrating social media into your crisis planning? Are community managers trained, do they have crisis escalation paths? Or have you just addressed responding to detractors? Learn from seasoned panelists about what you need to think about, prepare for, and who you need to involve, illustrated with examples of successful digital crisis communication.
How to maximize your blog for increased visibility in search. Many bloggers have great vision for content creation and a gift to write, but fail to attract any visitors. This panel will focus on how to optimize your wordpress blog in order to rank in search engines for specific key phrases.
Travel blogging isn’t just for the backpacking set anymore and has become popular among the after 40 crowd. The Boomer demographic has exploded online as many people are retiring early and realizing their dreams of world travel. Top travel bloggers from the over 40 crowd will share the ups and downs of travel blogging after 40.
Panel is moderated by the fabulous Mary Jo Manzanares, a travel industry superstar. Panelists include Rick Griffin from the hilarious Midlife Road Trip show, Trisha Miller of Travel Writers Exchange, and The Roaming Boomers (David and Carol Porter) who started their blogging journey as attendees of last year’s travel track.
Come by or tune in to see Diane and Todd share their wisdom for creating beautiful photographs that will keep your visitors wanting more. Hosting the demo and asking Diane and Todd questions will be Gail Goodwin (@inspiremetoday), founder of Inspiremetoday.com and the Globalhugtour.com.
Blogging can be an incredible way to build friendships, professional relationships, and a connected community of likeminded people. But, the screen-time required to build your blog and relationships across social media can be hugely destructive to your body, your health, your mindset, your waistline and your ability to enjoy life.
This panel reveals the real impact of digitally desk-bound, then taps a panel of experts to share a set of daily practices that not only make blogging a much healthier pursuit, but also provide bloggers the tools to ramp up energy, creativity, productivity, clarity, focus, attention, problem-solving and mood, while decreasing stress, aches and pains, fatigue, mental fog, disease risk and weight gain.
Included on the panel are [Deb - I'll have the panelists for you by the end of the week, if that's cool with you]
What blogger would not want to be featured in a popular periodical or on the nightly news? You can spend hour after hour chasing one subscriber at a time via twitter or facebook - or get the kind of coverage in mainstream media that will skyrocket your following in an instant. As a seasoned journalist, Amy Parmenter will take you inside the newsroom to better understand how decisions are made. She'll explain why some blogs get coverage and others don't, what makes a press release stand out, and how to create buzz around your blog that will get the kind of attention you crave. As an entrepreneur and now blogger, Amy is one of the few people standing squarely where mainstream and new media meet. And, from that unique perspective, Amy will teach you how to 'think outside the blog'.
Most podcasts run on a "Expirable" level - the second their show is published, the clock ticks. Evergreen content will be just as important in 5 years as it is today. This panel talks about the difference, and how to put up quality evergreen content in podcast or blog form.
This session will teach conference attendees how to become mobile video producers using smartphones, applications, and accessories. It will provide an overview of what smartphones are most compatible with mobile vlogging, it will cover production techniques, best practices, an accessories like microphones, and tripods that are available for smartphones. It will also cover techniques on how to optimize these videos for social networks like Twitter.
Attendees will walk away with the knowledge and ability to start producing mobile videos.
Too many bloggers miss the key shift that you need to make for your blog to become a business: instead of writing about what you want to talk about, you need to write about what your readers, your online community, want to read. It's subtle, but incredibly important if you want to drive big traffic and generate meaningful revenue. Long-time blogger Dave Taylor will talk about how he's grown AskDaveTaylor.com into his primary revenue stream, his iPhone and iPad apps, and how answering questions is easy, rewarding and lucrative. If you want to learn a better way to monetize your blog through compelling content, this is a must-attend session!
So, you’re ready to take your blogging to the next level and start making money doing what you love.What now? This all-star panel will coach you on how to properly brand yourself, create compelling
content, get featured on leading publications and start reeling in that paycheck. You’ll leave with the info you need to create a roadmap and get your blogging career to where you want it to be. If you’re
ready to turn your blogging talents into a career, this is a must-attend session.
Scott Hanselman has been blogging for over 8 years. He's made a lot of mistakes, but done a few things right. Ultimately the goal isn't to have a perfect blog, but rather to have a blog that sucks less. Ideally, it'll get better every day. Join Scott in this practical and solution-focused talk where you'll walk away with dozens of tips you can use today to make your own blog suck a little less.
Going beyond PR 101, this panel will discuss how public relations and social media continue to adapt to a 2.0 world. In a 2.0 world, everyone is an influencer, social networks continue to spread news - both real and fake - but public relations still works with corporations on messaging and outreach. The question is how, and we'll touch upon that in this panel.
Drew will take bloggers on a trip through various photo, video and audio hosting sites. Drew will get up close and personal with Flickr, YouTube and many other sites. Blogging is a multimedia medium but many bloggers are not taking advantage of all the free and paid tools available to make their content even more compelling. With Drew's array of digital cameras, digital video cameras and personal cell phone he will teach the audience many ways to capture compelling content to share with their blog audiences.
The big question every blogger wants to know is “How to get noticed by the travel pros.” Social media professionals from big brands and niche destinations explain what exactly they look for when working with bloggers, what bloggers can expect from the hospitality industry, and how to stand out from the hundreds of requests they receive daily.
In this two hour super-session, our monetization experts will critique blogs, offer the secrets of their success and take questions from attendees.
Creating rich content can satisfy your readers, but how can it also drive traffic to your site? Understanding how to organize and write your content so it’s useful and highly indexable on the Web is an important lesson for building your l to your reader will also inspire others to share your content on the Web. On the panel: • Jennifer Perillo (@jenniferperillo) - Food Editor & Recipe developer • injennieskitchen.com • Lee Odden (@leeodden) - CEO TopRank Marketing • John Shiple (@Freelancecto) - CTO at Startup Army • Sean Percival (@percival) - Vice President, Online Marketing at MySpace.com. • TM Live Host: Sandra McKenna There will be a short presentation on “Recipe Writing” by Jeniffer Perillo. Jennifer will then open up the discussion to focus on SEO with the rest of the panel. Curating questions from the crowd will be Sandra Mckenna (@McMedia) - Host of Midlife Roadtrip
Nathalie Lussier leads you through her content creation process, from the time an idea for blog post hits, to the time it gets published. She explains why it’s important to plan your content out ahead of time and how to do it without pulling your hair out or missing out on good ideas down the line. Nathalie then takes you behind the scenes to show you how to leverage your content after you hit publish. Never let a good blog post wilt away in your archives again! She explains the benefits of using video, Twitter, Facebook, SEO, guest blogging, affiliates and partners for syndicating your content. She then gives you a framework for choosing which of these techniques to focus on to get the most out of your promotion time. Finally, Nathalie explains why these strategies will keep building upon themselves to bring in new visitors and build a loyal following for you and your blog.
We don't call it “Social Media 101” because it's so much more. Join John Haydon (Inbound Zombie), Chris Noble (Causemedia Group), and Tony Berkman (BlogCatalog) in discussing the tools and tips for getting your nonprofit or social cause up and running with Twitter, Facebook, Foursquare, and more. This panel will consist of a brief overview of best practices for getting your organization started, followed by plenty of time for questions.
Product reviews can be an excellent opportunity to experience new products, gain search engine traffic, and monetize posts through affilaite links and related advertising. However, there are various ethical and legal concerns associated with reviewing products. This session will look at how bloggers can obtain products for review, how the related posts can be monetized, and discuss the benefits and difficulties that can arise from working with brands and public relations representatives, along with the etiquette of seeking products for review and following up with public relations representatives. It will then discuss ethical concerns associated with products provided to bloggers without charge, such as providing accurate reviews and the decision whether to write a negative review of a poor product as opposed to not reviewing such a product at all. Finally, several options for assuring legal compliance with requirements of the FTC Endorsement Guides will be covered.
Can it be true? Is Internet Radio ready for the junk pile? Hardly! Most users are just now catching on. And what about the advertisers, agencies and media buyers? For many, they are just now warming to the idea of placing streaming ads within streaming content. Is it working? Can it be sustainable? Is something going to eclipse it? Join us for a panel of doers – internet radio producers, consultants showing terrestrial radio owners new avenues online, and online media buyers. It’s still the wild, wild west and plenty of room to produce and utilize Internet Radio.”
How to craft and launch a manifesto that drives readers into a content funnel and leads them to a sale. I've done this twice. First when launching my book, Career Renegade, I used a manifesto to launch the blog and drive pre-orders with a gated upsell at the end of the manifesto. Then, again, when launching my Tribal Author brand with a manifesto that led the launch of the the TribalAuthor.com blog, then drove readers to live book-marketing events and my soon-to-come virtual trainings.
Twitter is making us a true global economy. Everyday we tune out the real world for a bit of relief inside the world of Twitter where everyone is happy, traveling, getting married and enjoying delicious food. We all admire someone and Twitter makes us feel especially close. Find out how panelist took their online Twitter experiences offline to develop rich, meaningful friendships spanning the globe.
For the past few years we have seen more and more organizations eagerly get involved with social media to build up their networks, market their products and services, and advertise their solutions. Social CRM is the strategy that moves organizations from going beyond fans and followers to actually looking at customers and creating and empowering advocates. Social CRM has been a widely covered and debated topic lately and we will explore what exactly Social CRM is. Social CRM is the evolution of CRM so YES we will be covering traditional CRM as well.
Attendees of this session will leave with the following:
Bloggers have long known that quality content can be the key to making a blog successful. But many websites have a poor reader experience that get in the way of making a good website great. In this session, successful blogger Andy Hayes will walk attendees through a series of exercises to understand what’s going on in the minds of new readers and regular subscribers. Specific topics during the session include: • the big picture of what’s going on when a reader visits a website • how to create a persona of your target reader, why it is so important, and why most bloggers don’t care • common mistakes made in effective website design and how to fix them • why new readers and regular subscribers are very similar, yet very different • how to keep your focus on the reader and how to incorporate feedback into your everyday routine If your blog is a business, your readers are your customers. Great businesses obsess about their customers.
Video is an element that every blog should incorporate into their content production. Learn tips on how to make a kick ass travel video from veteran travel bloggers who have carved their place in the world of travel. Panel is moderated by Shannon Hurst Lane, creator of TravelingMamas.com and regional television broadcast contributor. Panelists include the chic Kim Mance of Galavanting TV, dashing Johnny DiScalia who’s known in the new media world as Johnny Jet, and Leigh M. Caldwell who is ThemeParkMom and has a background in production.
Join Erik Trinidad (@fancyfastfood) from FancyFastFood.com as he shows Melissa Rowley (@melissarowley) cause reporter and social good columnist for Mashable.com how to turn boring dinner into a blog worthy opportunity. Join us after their discussion as we grab five audience members for our Fancy Fast Food Challenge and crown the “BlogWorld Fancy Fast Food Champion.” If you’re interested in participating in the contest, please come to the TECHmunch kitchen on the demo floor 15 minutes before the event.
Every "make money online" guru wants to tell you how easy it is to find customers with blogs, Facebook, and Twitter. The reality is, though, business and social media aren’t always a smooth mix. Learn about the pitfalls of making money with your blog (and how to do it right) from Brian Clark, Darren Rowse, and Sonia Simone, all of whom have built profitable businesses by combining progressive social media with business street smarts.
Join Gaby Dalkin (@whatsgabycookin) - Personal Chef, Recipe Developer and host of a Good Bite cooking show as she cooks a favorite recipe and shares her passion for food. Gaby will be joined by Aaron Aviles (@aaronaviles ) as she whips together some tasty and chats about creating video content, getting a content syndication deal and how she develops mouth-watering recipes.
Topics that will be covered
Live streaming is the "next big thing". It's taken the online space by storm because it offers people interactivity with their entertainment - directly and without delay. On this panel Colleen Henry, Philip Nelson, Cali Lewis and Tammy Camp will discuss how you can take advantage of live streaming technology to enhance your business or personal brand. They'll educate attendees about matching streaming purposes with your goals, easy set-up tips, examples of how traditional and new media personalities are using it, overcoming challenges, and what the future of live streaming looks like. This will be an information-packed session with lots of take-aways for you to start streaming!
With the myriad of platforms available to play your content these days and the variety of formats in which you can capture your video, your head may be spinning. John will clarify for you, once and for all, the differences between the video formats, how to use each one and in which situation, and the pros and cons of each. From HD vs. SD, 4:1:1 vs. 4:4:4, h.264 vs.MP4, and everything in between. learn about how to get a handle on tools like HandBrake, FFmpeg, MPEGstreamClip and how they can be automated for hands off production finishing.
There are people who walk around today checking Facebook and Twitter, reading their favorite blogs, looking at their RSS feeds and watching their Internet video -- and they aren't using a Web browser to do any of it. In fact, they aren't even using a computer! The "app" is replacing Web browsers. We've got apps on our iPhones, iPads and Android phones. Soon every portable device will have an app store and even more people will be using apps, not Web browsers. But have no fear, they still want the same content, they still want to read our blogs and watch our videos. They just want to use apps to do it. Plus, apps can possibly give us a better way to monetize our content. Find out how you can get your blog or podcast out to your audience using an app -- even if you are not a programmer and don't have the money to hire one. Find out how you can monetize your content with apps.
How to Package Your Thoughts into Messages and Your Messages into Money
*Eliminating writer's block by developing a more creative thought life
*Building your own personal content generation, content management and content deployment systems
*Leveraging everything you publish
*Creating a profitable writing practice
*Branding your language
*Accruing a creative inventory
*Building your thought leadership platform
A blog isn't a real business - it should be the front-end lead generator for an actual sales funnel designed to pour out money. This panel will cut to the chase on how to treat blogging like a REAL business rather than a glorified hobby. How do you build a lasting, scalable business from a blog? What revenue models work? What should you be outsourcing? How do you choose the right market to begin with? We'll look beyond the blog and get down to business.
Every weekend, millions of sports fans across the nation have their LCDs glowing and their laptops fired up, anticipating the day’s games and sports news. The popularity of fantasy sports is only the tip of the iceberg in the synergy between social media and sports. Active communities already exist and new social networks are forming every day. It’s up to the teams and brands to engage and connect with this audience in new, innovative ways. This panel will discuss and analyze case studies of sports/social media execution, report on current trends in the space, and predict the future of social media’s impact on sports from the brand, team and media perspective.
Why do some bloggers become authors, while others can't get a contract? What do publishing companies look for? This panel will include tips and information from both authors and a represenative from the publishing industry.
How location based services and transactional services can best be leveraged to support nonprofits. How are "check-ins for charity" changing the face of philanthropy, and what are the best practices moving forward.
Building a rich community doesn’t just happen online... Web communities are organizing meetups, tweetups, community parties to connect IRL. Learn how to grow your online community offline from some of these community leaders:
All bloggers and podcasters spend energy trying to find ways to increase their audience size. Turns out there's one easy method to add to your arsenal - make your blog and podcast accessible. It turns out there are blogging tricks and podcast formats that are easy to bake in and bring tremendous return with very little effort. Allison will show you the techniques she employs and share with you her real world experiences of what she's gained as a result of making her show accessible. Allison's engaging style and humor will make this session the most enjoyable way to learn about this mostly neglected territory.
This session is a must for those that want their shows to evolve, and also understand the importance of new content consumption and distribution platforms.Todd will share trade secrets and strategies of podcasting that will be a catalyst to grow your audience. You will learn why streaming your shows, even though you may not want to, is the gateway to Over the Top TV. Todd will show you how he grew his audience by 150% in 9 months with the Triple Play. You will learn how content distribution channels like the Roku, Boxee and coming Google TV is going to grow New Media over the next 5 years. Ample opportunity to ask questions will be provided as well.
According to Comscore, 69.6 million mobile users accessed an application on their phone in April 2010, an increase of 28 percent from the previous year. Are you making mobile-friendly content? This session explores how to craft content, pitches and other collateral designed for today’s mobile lifestyle. Join three professional typists and strategists to learn about the beauty of brevity.
There are many agencies and “social media marketers” that simply take your money and post comment spam on blogs. For them, it’s a short term game, meant to impress an unknowing client with padded numbers. Meanwhile, the client is actually being hurt because they are tied to these unethical activities. Social media marketing isn’t the problem. The problem is a lack of ethics and, perhaps, of experience. In this session, community managers and agency veterans alike will come together to talk about ethical marketing in social spaces, including blogger and community outreach, how to do it right and what to look out for when considering an agency.
You've seen the results of social media first-hand, no one has to tell you that it can deliver real returns. Yet, despite an ever-growing industry of analytics, many find that the measurable impact of social remains abstract. Taking into account current tools, strategies and trends Joe Fernandez of Klout and Jodee Rich of PeopleBrowser will get at the heart of this issue. What do we already know and what is the industry still lacking? With the degree of rich information available companies can now understand real-time connectedness, influencers, sentiment, network value and the ever elusive ROI.
From geolocation, to micro-blogging, to citizen journalism, the sports industry is uniquely positioned to be a trend setter in digital marketing. No longer the domain of the geeks - social media has impacted the way we consume sports as a nation (and a global community). Hear from industry leaders about ways sports teams and organizations are leading the way and explore what the future holds for digital marketing in sports.
Join us for a colorful discussion on monetizing your content, creating offline opportunities and turning your brand into a scalable business. We’ll hear from industry pros on how they built their businesses including: • Babette Pepaj (@BakeSpace) - Founder of BakeSpace.com and TECHmunch Food Blogger Conference • Jaden Hair (@SteamyKitchen) - Food Columnist, Cookbook Author & publisher of Steamykitchen.com • Nadia Giosia (@bitchinkitchen) - producer and host of BitchinKitchen.TV The panel will be moderated by Brett Erlich (@bretterlich) - Host of Current TV’s “Rotten Tomatoes” and Co-Host of Current TV’s “InfoMania.” This panel is guaranteed to be insightful, useful and entertaining.
Interested in turning your passion into a TV gig? Come to the BlogWorld kitchen to meet Chef Stephen Hocraft (Cheftestant Bravo’s Top Chef and Executive Chef at MGM'S Seablue by Michael Mina) and Manouschka Guerrier (@singleserving) - Owner of Single Serving Bytes and Chef on Food Network’s Private Chefs of Beverly Hills. Not only will they demonstrate a killer paella recipe, but they will share with you their journey to TV Chef stardom.
Hosting the demo and asking Stephen and Manouschka questions will be Gail Goodwin (@inspiremetoday), founder of Inspiremetoday.com and the Globalhugtour.com.
Tapping into your local community is a great way to build community, capture visitors and attract press. But what happens when your city is Las Vegas? With so much food, entertainment and visots from around the globe, how do you keep your content relevant to your community? • Mike Dobranski (@tastinglasvegas) – Publisher, TastingLasVegas.com • Kari Haskell (@retrobakery) – Owner, Retro Bakery • Steve Friess (@thestrippodcast) – Publisher, VegasHappensHere.com • Julia Buckley (@vegaschatter) – Publisher, VegasChatter.com This panel is moderated by Cathy Brooks (@CathyBrooks) - Founder of Story Navigation and Exec Producer of Social Media Hour
In this inspirational and educational interactive hybrid panel-presentation-“tv talk show” format, Liz Strauss, Terry Starbucker and Carol will discuss what it takes to be a successful entrepreneur, explore the importance of being irresistible and creating the irresistible offer that will keep customers coming back and teach participants how to use leadership and discipline in their endeavors to enhance success in their interactive businesses. The audience will be challenged to adopt new behaviors for success, regardless of whether they are pursuing a “jobbie” (a hobby disguised as a business) or creating a bona fide growth company. The presentation will encompass strategies and tactics for the participants to implement in their businesses and end with a specific call to action for each attendee.
Mark Horvath, founder of invisiblepeople.tv will demonstrate the power of (even very basic) video and how this highly effective tool can help promote your cause
Paid membership communities are popping up all over the place as a way to offer more exclusive content and access to people with a specific interest or goal. In order for a private membership community to succeed, you'll need to offer the right benefits not only to entice people to join, but to ensure that they stay. That's what we'll focus on in this session: creating value, converting visitors to paying members and keeping them coming back month after month.
1080p HD video, live streaming, more than a billion subscription notices a week and partners making six figures a year are just a few highlights of what's NOW. Learn the processes required to be part of this game and the profits possible from a superstar panel made up of Andrew Baron from Rocketboom.com, Kent Nichols from AskANinja.com, and Julie Perry of BlastMedia.com. Panel Host Paul Colligan will guide you through a lightening fast (but accessible) look at how you can profitably bring your content to the YouTube Screen.
With all the ID3 tags, iTunes formatting, RSS feeds and XML code involved in insuring a properly delivered podcast, setting up a website for distributing media can be one of the most challenging things in creating a podcast. Learn how the powerful WordPress, a few awesome plugins and some basic design knowledge can eliminate that challenge. Session is presented by Angelo Mandato, host of Plugins, The WordPress Plugins Podcast and Brian Yuhnke, host of the Higher Ed Technology podcast, TechHEds.
Social media has proved its worth in building powerful relationships between consumers and brands. And now, thanks to non-stop technological innovation and skyrocketing adoption rates when it comes to mobile devices, social media is forging new frontiers in the mobile space. For brands getting in on the action, mobile presents unprecedented opportunities, as these untethered mobile devices are designed for communication – the raison d’être of social media – and can harness the power of location. This means that mobile (if done right) can hold enormous potential to translate online engagement to offline action. In this session, you’ll learn from the forward-thinking brands that are making the most of this opportunity, as well as the mobile social platforms marketers are leveraging to get the job done.
Do you want to be paid $5,000 to $20,000 to speak at conferences and customer events? Would you like to sell your products in the back of the room to hundreds of adoring fans? Learn how to create multiple forms of content to support your platform as an expert. This includes your own blog site posts, guest and regular written contributions at well trafficked branded industry web sites, regular video and podcasts collaborations, Flickr posts, PR quotes and of course, your own published books. Learn how to repurpose regular content across platforms without duplicative effort for maximum results.
We don’t usually think of blogs as transactional websites. They’re content sites, right? The truth is, every website is transactional in some way or another. E-commerce professionals and online marketers have spent 15 years developing the best ways to get visitors to convert.
We'll discuss how to determine the most important conversion goals (there are always more than one), and we'll discuss 5 strategies the pros use to boost conversions. You’ll learn how they’re applicable to your blog, and how you can work to systematically increase them over time.
This panel features case studies from Cisco, Hubspot and Kinaxis, showing how social media for these business to business (B2B) companies makes a bottom line difference. By using blogs, community forums and other social networking platforms, these three leading companies have generated significant and measurable results.
Digital and social media are rapidly changing the sports media landscape. Not only do we receive scores, images and news at lightning speed, we are getting coverage of more sports, events and athletes from more sources than ever before. Hear from industry leaders on the increase in participation by and differing approaches of women athletes, reporters, bloggers, etc. in sports media.
Ever wonder how content finds its way into the paper? Join some of the top food editors in the US as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership. Our editors are:
The panel is moderated by Andrea Metcalf (@andreametcalf) - author and contributing writer to MORE magazine, Better TV, NBC Chicago, Today Show, GMA Health and publisher of andreametcalf.com.
Don't miss the anchor keynote of the event...the new media star-studded "New Media LIVE!" talk show, Saturday 10/16 at 5pm sharp!
We set the entertainment bar high last year with our closing keynote talk show, and this year we’re raising that bar! Our host for the event is Rob Barnett, Founder and CEO of MyDamnChannel. It will be a packed house as Rob interviews Adam Carolla, host of the Adam Carolla Show (among others!), the talkative half of the comedy/magic team of Penn & Teller, Penn Jillette, “The Mirror Test” author and former Kodak CMO, Jeff Hayzlett, and GeakBeat.TV host, Cali Lewis. There will be a special comedy video short by comedian and filmmaker Mark Malkoff, and our MC will be Shira Lazar. THE SHOW BEGINS at 5:00, but get here early, you’ll want to land a seat for this one. A good time will be had by all!
Executive Producer of the 2010 "New Media LIVE!" talk show is Hollywood film producer, Carrie Morrow.
