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Thursday, October 14
 

8:30am

Opening Keynote: Stand Up, Stand Out, Stand Together

Blogging seems to be a "job" these days for most. You create content because
you've been told the more you post, the better it is. When in reality,
nothing can be more further from the truth.

This session covers the ideas that blogging with passion and emotion, not
frequency is what makes a blog great and the ability to take a stand on
topics is what separates you from the rest.


Speakers

Thursday October 14, 2010 8:30am - 9:30am
Islander G

9:45am

What Do Labels Really Want From Bloggers/Social Media

Ok, we get it: The music business needs Bloggers/social media. Bloggers/social media needs, um… well… social media wants music—with or without music labels. So short of illegal DL’ing, how we can all work together? This session is for music bloggers and 
music labels to have an honest discussion about how music labels can best work with bloggers and social media users to get the music to the people and still make money along the way.



Thursday October 14, 2010 9:45am - 10:45am
Tradewinds E&F 7

9:45am

Creating Killer Content

Chris Garrett walks attendees through principles of creating compelling content that will draw readers into a blog and get them excited about passing it onto their network.


Speakers

Thursday October 14, 2010 9:45am - 10:45am
Islander E/5

9:45am

Content Creation vs. Content Sharing

Content. It’s King, you know. Content creation, content sharing, content curation … these are the phrases of the hour. But what’s the difference? Where should you start? Brian Solis will get your blogging feet moving, and then some. With much too sharp a focus on SEO, Real Estate bloggers are getting mired down in technical details instead of finding their voices. The mission of REBlogWorld is to build better Real Estate bloggers, not better search engine optimizers. Brian will turn what you think you know about blogging on its ear. He’ll guide you toward creating content that accentuates your skills and strengths, and help take the necessary steps to build a successful presence online.


Speakers
avatar for Brian Solis

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and... Read More →


Thursday October 14, 2010 9:45am - 10:45am
Shell Seekers A/6

9:45am

Using Analytics To Listen To Your Customers

What’s hot? Blogging. That’s what’s hot. What’s hotter than that? Knowing what your customers want … and giving it to them (oh yeah, babe). Join Gahlord Dewald, arguably one of the savviest, mind-bogglingly brilliant über-geeks around as he delves deep into A/B Split Testing, and shows you how to employ super-high-tech, wickedly clever analytics to wring every delicious drop of information juice out of your blog … and how to use that information to give your customers exactly what they want. And that’s HOT.


Speakers

Thursday October 14, 2010 9:45am - 10:45am
Tradewinds C/9

9:45am

9:45am

Social Media Glossary: Impress Your Boss & Peers Using Words Like 'Value,' 'Trust' And Influence.'
"Disambiguation and clarification of social media’s most often used terms and phrases. If you follow enough people on Twitter or read enough blogs, you’ll start seeing the same words and phrases used over and over. We know that the key to social media success is to create value, build trust, engage our audience, and to be transparent. What do these words and phrases even mean? How do we go about creating value, building trust, engaging our audience, and writing with transparency? This session will explore the meaning of these words and phrases, define them, and offer some methods and strategies on how to implement the meaning behind these words."

Speakers

Thursday October 14, 2010 9:45am - 10:45am
Islander C/2

9:45am

The Art & Science of Scaling Social Media

Bringing together earned social media and paid media, when done correctly, can generate a perfect storm of credibility and reach - in many ways, the Holy Grail of the socialweb. Earned media is incredibly expensive to generate, and it's difficult to get it to a mass audience, regardless of how credible it is. Paid media reaches tons of eyeballs, but does it really win hearts and minds? SMG has worked with clients on a number of very successful programs to marry the two using social ad platforms like Twitter, Digg, Outbrain and others. Results include average click-through rates of over .8% and as high as 4.11% and re-ignition of conversations around important issues. While we can't completely open the kimono on this innovative new approach, I'll share high-level insights and intelligence about how some of the most socially innovative organizations in the world have cracked a new form of public dialogue - at scale.


Speakers
MF

Maggie Fox

Maggie Fox is founder and CEO of Social Media Group, one of the world’s largest and oldest independent agencies helping business navigate the socially engaged Web. SMG clients include Ford, SAP, Yamaha, 3M, Thomson Reuters and CNN. Maggie is frequently asked to speak to media and business groups about Web 2.0. Named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine, Maggie also co-founded the Toronto Girl... Read More →


Thursday October 14, 2010 9:45am - 10:45am
Islander H/1

9:45am

The Now R(evolution): 7 Blueprints for Business at the Speed of Now
We've adapted our businesses to accommodate many of the most recent upheavals in communication: the phone, email, digital marketing and advertising on the web. But we haven't yet adapted our businesses, from the inside out, to what is potentially the single biggest shift in online communication: social media. The Real-Time Revolution has created new expectations from individuals and businesses alike. Speed and agility matter, response time is everything, and open communication is the hallmark of a business that thrives today. We'll share seven blueprints for areas of your business that need to adapt as a result of real-time: culture, people, internal communication, listening, responding, crisis planning, and measurement.

Speakers
avatar for Jay Baer

Jay Baer

Perform 2014 General Session & Breakout Speaker, Convince & Convert
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more. | | His second book, Youtility: Why Smart Marketing is About Help not... Read More →


Thursday October 14, 2010 9:45am - 10:45am
Islander I/3

9:45am

Filtering the Noise: Who's Talking About You Online?

    * Google Alerts 
    * Twitter Search 
    * Socialseek, Addict-o-matic 
    * Finding your online champions 
    * Searching for your locals 
    * ACTION: Set up Google Alerts, and an Addict-o-matic page for your destination..


Speakers
avatar for Becky McCray

Becky McCray

Publisher, Small Biz Survival
AP

Ann Peavey

Senior Manager of Seattle's Visitor Centers and the face and voice of Seattle tourism via Twitter @SeattleMaven
avatar for Sheila Scarborough

Sheila Scarborough

I'm a writer and speaker specializing in travel, tourism and social media. Becky McCray and I are Tourism Currents - we're running the BlogWorld Tourism Track. We'd love to see you there!


Thursday October 14, 2010 9:45am - 10:45am
Tradewinds D/8

11:00am

Social Media: Force Multiplier for Spouses?

New and Social media have changed how spouses communicate with each other and share information within their companies and with other groups. It also is changing how spouses cope with the stresses of being separated and with having their other halves in harm's way. "...Join spouse bloggers Mrs. P of A Little Pink in a World of Camo and Cassandra of Villainous Company as they explore how changes in media and technology are changing the world of spouse blogging. Speakers: Cassandra, Mrs. P. .


Speakers

Thursday October 14, 2010 11:00am - 12:00pm
Mariners B/11

11:00am

Finding Readers For Your Blog

What's the point of great content if nobody is reading it? Darren Rowse has jam packed his session full of teaching and tips on ensuring that your blog is read… by more than your Mom!


Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Thursday October 14, 2010 11:00am - 12:00pm
Islander E/5

11:00am

Be A Visionary: How To Harness The Power of Video In Your Real Estate Blog
Are you having trouble finding your voice? There’s more to blogging than just writing, you know. This is something that Dale Chumbley — super-smart and the creator & curator of 365 Things To Do In Vancouver, WA — and Ted Mackel — the Vasco da Gama of Video — know all too well. They’ll show you the subtle secrets to video blogging and the things that have made their sites some of the most recognizable and copied in the world of real estate. They’ll show you that video blogging is about more than just houses. It’s not just about mortgage rates. They’ll show you that you don’t need to be George Lucas to do it & that simplicity is best. It’s about fostering community. It’s about fun. It’s about being smart. And that, my friends, is sexy.

Speakers
DC

Dale Chumbley

Dale Chumbley is a 2nd generation REALTOR in Vancouver, Washington. He is the founder of one of the most read lifestyle blogs in his marketplace. Dale is recognized nationally for his mix of traditional real estate and technologically cutting edge marketing. He and his wife, Bridget, live in Vancouver with their two teenagers. In his spare time, Dale enjoys organizing interactive real estate education events, photography, and sharing his city... Read More →
avatar for Ted Mackel

Ted Mackel

For the past 22 years I have lived in Simi Valley California and been involved in the construction industry, owned and operated a large retail business and worked in the real estate industry. These life experiences have seasoned me into a valuable asset for your real estate needs both on a personal and investment basis. | | There is no secret to what I do......I love what I do, I love the challenges, the people, the personalities and that... Read More →


Thursday October 14, 2010 11:00am - 12:00pm
Shell Seekers A/6

11:00am

Innovative RE Blogs & Their Secret Plugins
Secrets. They’re sexy. And when you can employ them to get the most out of your blog, they’re super-smart, too. Stacey Harmon & Ricardo Bueno, will show you the best-of-the-best; what the real innovators in RE blogging are doing to show off their creative skills & style. From the easiest WordPress setup to the blogs that push the edge of the envelope, you’ll see examples of who’s doing it, and doing it well. Not just visually pleasing, but deliciously technical, you’ll get the inside scoop on which themes and plug-ins will take your blog from so-so to super-sexy.

Speakers
avatar for Stacey Harmon

Stacey Harmon

Principal, Harmon Enterprises
Stacey Harmon is Principal of Harmon Enterprises, which helps businesses work better with Evernote. She is an Evernote Business Certified Consultant, Evernote Ambassador, and co-author of Untethered with Evernote (GetUntethered.com). Her office is located at WeWork Austin.


Thursday October 14, 2010 11:00am - 12:00pm
Tradewinds C/9

11:00am

Health Care Industry Issues

White Board: Drawing upon the themes that will emerge during the panel discussions and presentations associated with the Social Health Track, the white board session leaders will encourage attendees to discuss the hurdles and opportunities facing patients, professionals and members of industry. Participants in this engaging session will hopefully discover in which they can better connect, share information and work together to collectively improve health literacy, disease awareness and the distribution of useful health information.



Thursday October 14, 2010 11:00am - 12:00pm
Mariners A/12

11:00am

Patient Blogging & Disease Awareness: Sickness & Health On The Web

Patient bloggers and online advocates are finding new ways to connect, launch advocacy and disease awareness campaigns, and use web-based tools to manage chronic conditions.  Their influence has grown to the point where they are even being approached by the pharmaceutical industry to become involved in sponsored initiatives. Does this mean a larger voice for patient experiences and viewpoints or does it hinder trust in the patient community? This panel looks at issues involved in working on both independent and sponsored advocacy projects, and explores the issue of transparency in patient blogging



Thursday October 14, 2010 11:00am - 12:00pm
Tradewinds A& B/10

11:00am

How To Turn Friends Into Fans And Customers

Combining User Generated Content, Intentional Communities, and Lead Generation into a Business That Generates Profit 
 
How do you stand out, work less, and get those vaunted social communities, and people, to actually create quality content that turns your idea into a business instead of a time-sucking hobby? 
 
By turning your community - whether a social network or a simple blog with comments - into a business system that allows you to contact, influence, and gain the trust of your audience, so you can generate results. 
 
In this presentation we'll share results, for the first time, from 3 case studies: 
 
A.  A B2B company that adapts the old fashioned, content subscription model to an open platform, generating over 20,000 listeners for a single training audio that monetizes through lead generation and sponsorships.  The audience creates 80% of the quality content at little or no cost! 
 
B.  The training company who moves from email to a 2-step lead generation process, from free to paid membership, using tested, proven methods of engaging, gaining trust, and moving them to a paid level in 30 days...much of it automated because the people are doing the work, not just watching and listening! 
 
C.  A secret case study that will be shared only at Blogworld, combining 15 years of social network experience with a focus on performance marketing that generates results. 
 
We've gotten 30-50% conversions to leads from social networks, and are moving them from public social networks to subscription based programs where they create the content as well.  It's part of the New Media Game, and in this live interactive session, you will be able to play along, learn, and apply this to your business right after the session


Speakers

Thursday October 14, 2010 11:00am - 12:00pm
Islander C/2

11:00am

Location! Location! Location!
Are location based apps like foursquare, Whrrl, Gowalla and TriOut the next big thing in social media? Or are they the next Plurk, Identica or Friendfeed? Our panel of experts will discuss the benefits for consumers as well as marketers, rates of adoption and early success stories.

Speakers
avatar for Wayne Sutton

Wayne Sutton

General Partner, Cofounder, BUILDUP.vc
General Partner at @BUILDUPvc pre-accelerator designed to mentor, educate and connect underrepresented. | | onnect on AngelList at https://angel.co/waynesutton | | Startups, culture, diversity and inclusion in tech,


Thursday October 14, 2010 11:00am - 12:00pm
Islander I/3

11:00am

Social Media and the C-Suite: Selling the Board Room

Even the most savvy digital marketing companies are still learning how to get the most from social media.  Before companies in any industry can get too far, they need executive sponsorship.  C-level executives need to be convinced to make the investment.  This panel brings together hands on experience in consumer services, financial services and the retail industry to talk about their experience on what wins in the board room.  What's the best way to get buy-in?  What are some pitfalls to avoid?  Our panel of industry experts will share their experiences and best advice.



Thursday October 14, 2010 11:00am - 12:00pm
Islander H/1

11:00am

5,000 Bloggers: Finding the Right Ones for Your Destination

* Finding influencers: casting a wide net online 
    * Looking beyond travel and beyond text only 
    * How to evaluate a blogger 
    * Who's here at BlogWorld 
    * ACTION: Searching for compatible bloggers, setting up networking appointments


Speakers
avatar for Becky McCray

Becky McCray

Publisher, Small Biz Survival
avatar for Sheila Scarborough

Sheila Scarborough

I'm a writer and speaker specializing in travel, tourism and social media. Becky McCray and I are Tourism Currents - we're running the BlogWorld Tourism Track. We'd love to see you there!


Thursday October 14, 2010 11:00am - 12:00pm
Tradewinds D/8

12:15pm

Full Access Networking Luncheon
Thursday October 14, 2010 12:15pm - 1:15pm
Islander G

1:30pm

Ideal versus Field: Social and New Media In Less Than The Best Circumstances

New and Social Media are fast evolving in terms of use, content, and richness. Yet, what works great under ideal circumstances in a high-tech environment doesn't always work so well in "the field." Join our panel to hear a discussion on use in the field, and emerging trends and technology and how that will ultimately translate into real-world use.


Speakers
avatar for Michael Brito

Michael Brito

Course Facilitator, Published Author
Leading Social Strategy for @WCGWorld. Hustler. Lakers. Niners. US Marine. Author.


Thursday October 14, 2010 1:30pm - 2:30pm
Mariners B/11

1:30pm

The Blogger Killed the Author & The Publisher Hid The Body

In a world of 140s, shrinking screens, and ‘after-the-jump’ readers, how do we make books people want? Are books just ‘content’ in a dead format? Does tweeting, posting, and IM’ing make for better or worse writers? What 5 things should every author being doing to get published? This session is for publishers, and authors who still want to make money on books. It can be done. Come learn how.


Speakers
avatar for C.C. Chapman

C.C. Chapman

Founder, Never Enough Days
Founder, Never Enough Days | | Co-Author of Content Rules and Author of Amazing Things Will Happen. | | Focused on making the world a better place through my photography, writing and marketing efforts. |


Thursday October 14, 2010 1:30pm - 2:30pm
Tradewinds E&F 7

1:30pm

Building Community On Your Blog

A blog REALLY comes alive when it has community. In this session Darren Rowse teaches the secrets of moving 'visitors' into 'readers' and 'readers' into 'members' who feel a sense of belonging to your blog and who begin to take ownership of it to help you take it to the next level.


Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Thursday October 14, 2010 1:30pm - 2:30pm
Islander E/5

1:30pm

Developing A Fail-Proof Content Production Cycle For Your RE Blog

Time to write the blog post. “But I just wrote the blog post,” you say! Creating captivating, original, thought-provoking content for your blog isn’t easy. Then, there’s the matter of doing your job, not to mention managing your life. How do you balance it all? Join Garron Selliken, founder of M Realty & Homequest, and obsessed with the intersection of technology and real estate, as he dives into the pitfalls into which RE professionals can fall while building their online presence. By the end of the session, you’ll be able to lay out a step-by-step plan that’ll keep your Real Estate blog buzzing, your life under control, and your sanity in check.


Speakers

Thursday October 14, 2010 1:30pm - 2:30pm
Shell Seekers A/6

1:30pm

How to Mess Up Your Blog ... And Then Fix It
D’OH! You’ve poked your fingers into one widget too many. You’ve dived in, gotten your hands dirty, and screwed the pooch because you didn’t really understand what you were doing. Fear not! Kelley Koehler & Dave Smith will hold you and tell you that everything will be OK. Better than that, they’ll show you how to restore your blog and bring it back from technical purgatory. But wait! There’s more. They’ll show you how to use CSS to your advantage, how to interpret files, and how to use CSS to make some sweet changes to your blog. When you leave, you’ll be able to find the beauty in the super-sexy curves and the world of drop shadows and highlights that you can use to make your blog blisteringly hot.

Speakers
avatar for Kelley Koehler

Kelley Koehler

Kelley Koehler is the Production Manager for Zeek Interactive out of Huntington Beach, CA. For more than a decade, Kelley has designed, analyzed and field-tested web systems. She is a testing expert and a process optimization specialist (and she kicks butt at teaching RE professionals WordPress).


Thursday October 14, 2010 1:30pm - 2:30pm
Tradewinds C/9

1:30pm

How People Are Using Social Media To Improve Their Health

A fundamental shift in our culture has created a new landscape of information exchange in healthcare. Consumer opinion leaders and healthcare influencers (aka Health Activists) have developed a virtual ecosystem of information that now fuels the decisions of today’s patients.  Blogs, discussion forums and online communities are now a primary source of information and support in nearly every healthcare condition and disease.



Thursday October 14, 2010 1:30pm - 2:30pm
Mariners A/12

1:30pm

1:30pm

Community Management Basics

Everyone is talking about community management but what exactly does it mean? Are you trying to build a community for your company or brand? Are you looking to go beyond just having a Facebook presence and a Twitter account? In this session we will cover the basics of building community, monitoring conversation, and taking steps to embed yourself within your community to become a trusted voice of the community.


Speakers
BJ

Bill Johnston

President, Insight Worldwide, Inc.
President | Insight Worldwide, Inc.


Thursday October 14, 2010 1:30pm - 2:30pm
Islander I/3

1:30pm

Like It Or Spike It: A Hard Look at Social Media Case Studies

Social media marketing can work miracles on a shoestring budget, but it can also blow up in your face. In this session, two veteran social media strategists, Dave Peck and David Griner, debate recent case studies — and give the audience a chance to pass judgment as well.



Thursday October 14, 2010 1:30pm - 2:30pm
Islander C/2

1:30pm

Social media in regulated industries

All businesses face challenges when it comes to launching and building their social media presence, but the addition of government regulations from the FCC, SEC, and other state and federal agencies and laws adds an entirely new level of complexity for companies in the financial and medical sectors as well as others. In this session our panelists will discuss what some of those challenges are and how to still engage your community effectively without breaking government regulations and laws.



Thursday October 14, 2010 1:30pm - 2:30pm
Islander H/1

1:30pm

Bringing the Bloggers Home: Doing Blogger Tours and Being Yourself Online Without Resorting to Jurassic PR

    * Giving bloggers special access 
    * Blogger fam and press tours 
    * Avoiding Jurassic PR mistakes 
    * Providing mobile interactivity


Speakers
avatar for Becky McCray

Becky McCray

Publisher, Small Biz Survival
avatar for Sheila Scarborough

Sheila Scarborough

I'm a writer and speaker specializing in travel, tourism and social media. Becky McCray and I are Tourism Currents - we're running the BlogWorld Tourism Track. We'd love to see you there!


Thursday October 14, 2010 1:30pm - 2:30pm
Tradewinds D/8

2:45pm

Keynote: Convergence of Media and the Future of Unscripted Drama on the Web

Mark Burnett will participate in a keynote discussion with Brian Solis, one of the prominent authorities on new media and Principal at FutureWorks, a new media agency. The discussion will cover the convergence of media and the future of unscripted drama on the web. Mr. Burnett will also discuss his current project, "Sarah Palin's Alaska," a new eight-part documentary series about Ms. Palin and her home state.


Speakers
avatar for Brian Solis

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and... Read More →


Thursday October 14, 2010 2:45pm - 3:45pm
Islander G

4:00pm

Media and the Military

Thursday October 14, 2010 4:00pm - 5:00pm
Mariners B/11

4:00pm

We Run Your Culture: How Magazines Are Using Social Media To Curate Culture

Culture used to be about magazines, museum exhibits, and edgy TV shows. Now culture moves at the speed of streams, clicks and tweets. We’ll meet the vanguard of culture curators—both online and off. They’ll share how culture is spread online, how to profit from it and how this impacts the culture we live offline. So if you love sharing and consuming culture, this is the session for you.


Speakers
avatar for Asya Shein

Asya Shein

Publisher, Fusicology
Raised in Toronto, Asya Shein started going to underground dance events almost 2 decades ago, later out of Detroit doing music marketing, management, bookings, tours and club promotions. In '98, now out of Chicago, Asya worked at two indy house music labels and in '99 founded the agency, Mir Media, representing notable hip hop, house and soul artists. After moving to Los Angeles in 2000, Asya continued to book acts and produce events... Read More →


Thursday October 14, 2010 4:00pm - 5:00pm
Tradewinds E&F 7

4:00pm

4:00pm

Making Money from Your Blog

In this final session of the ProBlogger stream Darren Rowse, and Chris Garrett will present strategies for making blogs profitable through a variety of approaches. It will include time for Q&A from participants.


Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Thursday October 14, 2010 4:00pm - 5:00pm
Islander E/5

4:00pm

Is The Real Estate Blog Dead?
“The real estate blog is dead.” These words, laid out by Joel Burslem of 1000Watt Consulting, were the shot heard ’round the real estate world, inciting a veritable firestorm controversy. Some agree. Many think the idea is ludicrous and that real estate blogging is bigger and better than ever. Sure to be one of the most highly-charged panels at all of REBlogWorld, Jay Thompson (The Phoenix Real Estate Guy), Sarah Stelmok (Sarahiously Speaking), Teresa Boardman (St. Paul Real Estate Blog), and Rob Hahn (The Notorious R.O.B.) will put their heads together and deliver what is sure to be a white-hot, fireworks-inducing discussion.

Speakers
SS

Sarah Stelmok

Sarah Stelmok is an Associate Broker/ REALTOR® and blogger in Fredericksburg, Virginia. She began blogging in 2007 as the real estate market started declining in her area. Her blogging focus on short sale transactions and real estate regulation has earned her acclaim at both local and national levels. Sarah is a licensed Fair Housing Expert and a Certified REBAC Instructor. She has presented & taught on a variety of social media... Read More →
JT

Jay Thompson

I am a father, husband, real estate broker. co-owner of Thompson's Realty and generally nice guy. And I have a little blogging problem. | | Realtor and real estate blogger in Phoenix, Arizona. | Broker / Owner - Thompson's Realty | | On March 26, I took a position with Zillow as their Director of Industry Outreach & Social Media.


Thursday October 14, 2010 4:00pm - 5:00pm
Shell Seekers A/6

4:00pm

WordPress 3.0: What’s New & How You Can Leverage It – Case Studies, Benefits, Examples
Ooh, shiny! Who doesn’t love smokin’ new tech toys and tools? Nicole & Reggie Nicolay, two people who stay on top of the latest and greatest in new technology and how to use it to the fullest advantage, will take you on a guided tour of the secret world of WordPress 3.0. What’s it capable of? What secrets are hiding beneath its shiny new surface? Better yet, how can it make your blog awesome? Nicole & Reggie will give you the goods and reveal a world of possibilities you may never have considered. Take your blog from bland to blazing with WordPress 3.0!

Speakers
avatar for Nicole Nicolay

Nicole Nicolay

Co-founder & Chief Creative Officer, Agent Evolution


Thursday October 14, 2010 4:00pm - 5:00pm
Tradewinds C/9

4:00pm

White Board Session

White Board: Drawing upon the themes that will emerge during the panel discussions and presentations associated with the Social Health Track, the white board session leaders will encourage attendees to discuss the hurdles and opportunities facing patients, professionals and members of industry. Participants in this engaging session will hopefully discover in which they can better connect, share information and work together to collectively improve health literacy, disease awareness and the distribution of useful health information.


Speakers
DA

David Armano

Communicator, designer, strategist, thinker, doer, dad, husband, biker, karaoke junkie, and imperfect soul. EVP at Edelman Digital. | | I'm the product of Italian immigrants who made their way to this country to find a better life—and I consider myself to be living proof of the realization of that dream. Originally from the New York area (I grew up on Long Island) I had the privilege of attending the Pratt Institute where I studied... Read More →


Thursday October 14, 2010 4:00pm - 5:00pm
Tradewinds A& B/10

4:00pm

Challenge of Social Media Adoption at Enterprise Level

Implementing a social strategy at the enterprise level brings its own unique challenges. How do you develop best practices across various product groups? How do you avoid having to pass every tweet past the legal team? How do you stop well meaning or worse rogue employees from creating a social media firestorm? Our panel will discuss these challenges and offer real solutions and experiences learned from within the enterprise.


Speakers
avatar for Michael Brito

Michael Brito

Course Facilitator, Published Author
Leading Social Strategy for @WCGWorld. Hustler. Lakers. Niners. US Marine. Author.


Thursday October 14, 2010 4:00pm - 5:00pm
Islander I/3

4:00pm

Creating Customer Loyalty using Social Media, A Look 2 Years Later

Two years ago, a panel was convened with some pretty amazing people. Their views on social media for customer retention were groundbreaking and sparked many similar discussions thereafter.   This was the early days for some of them, and many things have changed since then. This all-star panel has been tapped again to compare and contrast where customer loyalty and social media have been over the past two years, what is happening today, and where it is going.  The original abstract still applies:  One of the keys to customer loyalty is engagement. This session shares some of the best practices in combining social media with customer retention programs, an area (still) relatively unexplored by many companies and social media discussions.  Social media provides the ideal channel from which to learn about and interact with customers, both commercial and consumer.  It is also a great mechanism for deepening customer relationships and empowering customers to become a company's best advocates.  These two areas are especially important to businesses that want to break-through the noise and grow in spite of difficult economic times.  Through the use of blogs, video, social networks, and wikis, executing customer retention programs can be cool again!


Speakers
avatar for Toby Bloomberg

Toby Bloomberg

President, Bloomberg Marketing
Toby Bloomberg is recognized for her expertise in combining digital marketing with traditional marketing values (strategy, consumer insights/research, and segmentation) while maintaining conversation authenticity. Toby headed corporate social media for a national media organization before relaunching her company to focus on lifestyle/entertainment including food and food TV. Her blog Diva Marketing was acknowledged by Forbes as one of the top... Read More →
BC

Becky Carroll

Excited to be speaking at BlogWorld for the third year in a row, and especially excited to be revisiting the successful panel from 2 years ago, Social Media and Customer Loyalty with my friends Frank Eliason, Toby Bloomberg, and Melissa Lacitignola from Zappos! Come see us Thursday 10/15 at 4 pm!
avatar for Brian Solis

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and... Read More →


Thursday October 14, 2010 4:00pm - 5:00pm
Islander C/2

4:00pm

How To Survive A Snark Attack

A key reason businesses delay entering the world of blogging and new media is the fear of swimming in shark-infested waters. Even long-time bloggers may not be prepared to handle negative comments or a full-out assault by Internet trolls or brandjackers.   Connie Reece and Jennifer Wojcik have "been there, done that" when it comes to interacting with a wide variety of people online. This fast-moving, fun presentation will include examples from personal experience, case studies, and ample time for Q&A.


Speakers
avatar for Jen Wojcik

Jen Wojcik

@TheJenATX | @Pinqued | | Pinqued LLC | http://Pinqued.com | http://Pinqued.com/blog | | Founder / CEO Pinqued.com. Jen’s experience includes over 20 years in sales and | marketing, serial entrepreneur and was a geek before being a geek was cool. She is | a professional sarcast, perpetual student of the human condition and surrounded | by hackers of all stripes.


Thursday October 14, 2010 4:00pm - 5:00pm
Islander H/1

4:00pm

Your Own TV Station and Movie Studio: Using Online Video Effectively in Tourism

    * How online video is different from TV
    * Performing well in video interviews
    * Basics of planning and editing
    * ACTION: Shoot video interviews of each other
    * ACTION: Upload a video to YouTube


Speakers
avatar for Becky McCray

Becky McCray

Publisher, Small Biz Survival
avatar for Sheila Scarborough

Sheila Scarborough

I'm a writer and speaker specializing in travel, tourism and social media. Becky McCray and I are Tourism Currents - we're running the BlogWorld Tourism Track. We'd love to see you there!


Thursday October 14, 2010 4:00pm - 5:00pm
Tradewinds D/8

5:15pm

Keynote: Behind The Wristband: How LiveStrong Evolved From A Cause To A Movement

LIVESTRONG’s mission is to inspire and empower anyone affected by cancer. Known for the iconic yellow wristband, LIVESTRONG  has become not just a cancer fighting foundation, but a social movement.  How did they turn an inspired idea and a good cause into a global movement?  In this interview, Rohit Bhargava, Blogger and Author of the best selling book Personality Not Included will have a fireside chat with LIVESTRONG President, CEO and three time cancer survivor Doug Ulman.  Learn about how LIVESTRONG  managed to foster the passions of millions of people and channel the desire for change into something meaningful. How important were blogs and social media to this rise? Is there a secret to success that any organization or individual could duplicate? Most importantly, will all of this attention actually help make a difference in accelerating the search for better treatments and perhaps even a cure? This session will tackle those questions and aim to uncover what has made LIVESTRONG such a powerful movement - and how you might be able to create one of your own.



Thursday October 14, 2010 5:15pm - 6:15pm
Islander G

9:00pm

BlogWorld After Hours Party
Thursday October 14, 2010 9:00pm - Friday October 15, 2010 12:00pm
TBD
 
Friday, October 15
 

8:45am

Keynote: State of Digital Communications in Politics

Mark Penn and Karen Hughes, the former chief message architects for President Clinton and President Bush respectively, will address results from a research study surrounding the use of social media in the 2010 U.S. House and Senate mid-term races, and present an analysis on emerging digital strategies within the political arena. Followed by a Q&A from our panel and the audience.



Friday October 15, 2010 8:45am - 10:30am
Islander G

10:30am

Salsa with Rick
Join BlogWorld’s very own Rick Calvert (@BlogWorld) and TechZulu’s Amanda Coolong (@acoolong) to find out what’s cooking at BlogWorld. Rick will be whipping up is famous salsa recipe and giving us a taste of the TECHmunch food track at BlogWorld.

Speakers
RC

Rick Calvert

CEO & Co-Founder of BlogWorld & New Media Expo


Friday October 15, 2010 10:30am - 10:50am
BlogWorld Kitchen

10:30am

Exhibition Floor Opens
Friday October 15, 2010 10:30am - 5:00pm
Trade Show Floor

11:00am

Get Discovered

This session is sponsored by Demand Media Studios.

Why does it seem like some people get noticed more easily than others? Join us as we study specificcases through the lens of mainstream and emerging social-media tools, platforms and practices. We’ll teach you how to institute proven strategies to enhance your professional profile, credibility and
authority while building important professional relationships. The workshop will conclude with an intimate Q&A session, and four lucky attendees will receive a complimentary Blogging and New Media Coaching Webinar invitation with Chris Garrett, the co-author of Problogger.


Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Friday October 15, 2010 11:00am - 12:00pm
Islander G

11:00am

The Funniest Blogger You Know: You!

What's so funny? Most blogs and bloggers are needlessly boring. A dose of personality can mean the difference between a curious passerby and a loyal reader.


Speakers
WK

Wade Kwon

Conference director, Y'all Connect
Communications consultant and Birmingham Blogging Academy founder Wade Kwon has written thousands of blog posts and created blogs big and small. He loves to tell stories, in person and in print and online as Birmingham’s Best Blogger.He is the founder of the Y'all Connect blogging/social media conference.The Poynter Institute selected Kwon as one of 35 Influential People in Social Media. Birmingham Magazine readers selected him as Best... Read More →


Friday October 15, 2010 11:00am - 12:00pm
Mariners A/12

11:00am

How Networked Nonprofits Use Twitter To Change The World
Speakers
avatar for Danielle Brigida

Danielle Brigida

Sr. Manager of Social Strategy and Integration, National Wildlife Federation
I'm passionate about using technology to connect people to wildlife and nature.
BK

Beth Kanter

Master Trainer, Author, and Blogger, Beth Kanter
Beth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth’s Blog: How Nonprofits Can Leverage Networks and Data... Read More →


Friday October 15, 2010 11:00am - 12:00pm
Mariners B/11

11:00am

How To Write A How To For Your Blog

“How To” articles have been a staple of blogging for years, and are the bread-and-butter for such sites as wikihow.com, simplehelp.net, ehow.com, and monsterguide.net. How-to information is what is known as “evergreen content” that continues to be useful to readers long after it has faded from the front pages of your site. This seminar will review step-by-step procedural writing and the art of explaining tasks to other people. Some of the information to be covered includes:

IDENTIFYING YOUR TARGET AUDIENCE

  • Beginners versus advanced readers
  • International audiences
  • Determining the technical level of your readers
  • Using people to test your results

THE KEYS TO ORGANIZING YOUR HOW-TO ARTICLE

  • Defining the desired outcome
  • Identifying the necessary components
  • Determining the proper order of events
  • Discussing alternatives and potential problems

PROCEDURAL STYLE TIPS AND TRICKS

  • The importance of repetition and consistency
  • Appropriate sentence structure
  • Avoiding unnecessary jargon and explaining terms
  • Using unambiguous language
  • The use of graphics to clarify steps and results

Speakers

Friday October 15, 2010 11:00am - 12:00pm
Tradewinds C/9

11:00am

Podcast 101

Intro to Podcasting - There are over 15 Million Active Bloggers and less than 150,000 active podcasters - do you want to stand out from fellow bloggers? Podcasting may be the answer.  This session will cover the basics needed in 60 minutes (including Q&A) on what you need to get started audio podcasting and doing it on a limited budget. This session will cover the full work flow - equipment, recording, editing, encoding, uploading, RSS 2.0, and podcast directories. 


Speakers

Friday October 15, 2010 11:00am - 12:00pm
Tradewinds E&F 7

11:00am

The Current State of Podcasting

This session will provide a five-year retrospective of podcast research from Edison, including unreleased data from 2010. Tom Webster will review how far podcasting has come, where it currently stands in terms of mass adoption, and the challenges the medium faces moving forward. Attendees will see new data on podcast consumption and consumers, along with key insights from Webster's five years of covering podcasting from an analyst's perspective.


Speakers
avatar for Tom Webster

Tom Webster

Tom Webster is VP of Strategy for Edison Research, sole provider of U.S. Election exit polling data for all major news networks. Webster has 20 years of experience in research, specializing in consumer behavior and the adoption of new technology. He is principal author of several widely-cited research studies, including Twitter Usage In America and The Social Habit, and is co-author of the Edison/Arbitron Internet & Multimedia Research... Read More →


Friday October 15, 2010 11:00am - 12:00pm
Tradewinds D/8

11:00am

Monetizing Your Blog: (60 Tips In Sixty Minutes)

This is a rapid fire session filled with tons of tips you can put to use on your blog right away. Bring your notepad and pay attention. You will not want to miss a single one of these tips from these blogging superstars.


Speakers
JV

Jonathan Volk

http://www.JonathanVolk.com/about


Friday October 15, 2010 11:00am - 12:00pm
Islander C/2

11:00am

Creating A Great Blog From Nothing

How I created Zen Habits from scratch, and the most effective techniques I've learned for growing the blog, monetizing, and finding subscribers, while keeping things as simple as possible and being authentic as possible.


Speakers
LB

Leo Babauta

Author of The Power of Less (http://thepowerofless.com), Zen Habits,and the new book, "focus" (http://focusmanifesto.com). Also on Twitter: http://twitter.com/zen_habits.


Friday October 15, 2010 11:00am - 12:00pm
Islander E/4

11:00am

How To Keep Your Blog From Being Hacked, Stolen Or Otherwise Violated

This session is a broad discussion methods that can be used to make the themes, plugins and server configuration behind a WordPress site safer.  Terms such as CSRF, XSRF, XSS, SQL Injection, and HTTP header injection, http referrers, and nonces are given on an early screen to be certain that the audience is comfortable with the level of the talk.  Several demonstrations of previous WordPress vulnerabilities (in slide format) are given along with the core teams responses as the 7 year history of the hardening of the WordPress core is described.    The history leads into a discussion of the current state of WordPress security and how adding code to your WordPress site can bypass all of the improvements made by WordPress over these years.  The discussion moves into how to this.  Server hardening is first discussed, followed by best practices for theme and plugin creation.  A demonstration of how to review the safety of a plugin leads into a discussion of the best way to provide this information to a plugin developer.  The topic of what to do if you find a hole in the WordPress core follows.  The session concludes with a discussion of social hacking, the risks of unencrypted wifi and safe tips for blogging. This is a much less technical discussion and closes the session with a lighter subject.


Speakers
avatar for Brian Layman

Brian Layman

Brian Layman is an independent web development consultant. He specializes in custom website solutions and managed WordPress hosting eHermitsInc.com. As a featured WordPress Developer in “WordPress for Dummies (2nd edition)” by Lisa Sabin-Wilson, Brian has been able to assist clients such as b5media, Borland International, Rhett and Link Inc. and Darren “Problogger” Rowse in delivering custom website solutions. He hosts the monthly North... Read More →


Friday October 15, 2010 11:00am - 12:00pm
Islander D/5

11:00am

Social Media & SEO: Boost Engagement & Revenue through Blog Content

Combining SEO best practices with social media marketing can amplify the reach and traffic for blogs by building a Cycle of Social Media Interaction. This session will explore: - How bloggers can leverage keyword research to develop a blog editorial calendar - Create and promote optimized content - How to increase exposure, fans/friends/subscribers and inbound links - How to increase search and social media traffic - How to mine community conversation data to further refine content strategy that continues the cycle


Speakers
avatar for Lee Odden

Lee Odden

CEO, TopRank Marketing
CEO @TopRank Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.


Friday October 15, 2010 11:00am - 12:00pm
Islander I/3

11:00am

The Brand Of You: How To Build A Profitable Social Media Based Business

Social media has created an unprecedented opportunity for everyday people to rise to extreme visibility, even fame ("web celebs" as we call them). But does that fame automatically come with fortune too? How exactly do you monetize your personality? And, how do you leverage and scale your time and talents so you don't burn out... or sell your soul? 
 
In this dynamic and informative session, renowned social media thought leader, Mari Smith, will share her proven system for building a profitable information empire based around what you know + the essence of YOU. Mari will reveal: 

  • How to establish a clear and consistent brand
  • Creative ways to generate and repurpose content in multiple formats
  • Secrets to maximizing your email + social media + offline combo marketing
  • How to create strong demand for your online products before you even create them
  • Proven ways to inexpensively scale your information business

Speakers

Friday October 15, 2010 11:00am - 12:00pm
Islander H/1

11:00am

Photography Tips For The New Media World

The availability and affordability of DSLR cameras means that everyone is becoming a photographer.  Instead of hiring a pro photographer, many businesses and individuals are taking matters into their own hands, sometimes with questionable results.  Photographers Aaron Hockley and Kris Krüg will share some tips and tricks for better photography.  Topics include basics of composition, exposure, lighting, and white balance.  Basic post-processing techniques will be covered as well, wrapping up with some power tips for sharing photos using social media tools.


Speakers
avatar for Aaron Hockley

Aaron Hockley

Photographer, Writer, Media Tinkerer, Hockley Photography
I'm a photographer with a passion for telling the stories of the people of small businesses. I work with a variety of individuals and organizations, making it easier for them to succeed in an increasingly-connected world that values visual media. I also run Splat Photo, a website focused on helping other forward-thinking photographers make the most of new technologies and ideas in the photography world. | | I'm speaking at NMX 2014 on... Read More →


Friday October 15, 2010 11:00am - 12:00pm
Tradewinds A& B/10

11:00am

Travel Porn: Watching People Do Things in Places You’ll Never Go.
Prominent travel blogger Gary Arndt discusses the state of travel blogging and how to get readers to lust over your travel posts. Gary didn’t leave North America for travel until 1999, and soon after he made a decision that would forever change his life. He sold his business and set off on a personal journey that was recently named to Time’s best blogs of 2010, the first travel blog ever to make the list. Gary Arndt is the true meaning of being a Digital Nomad and will share with BlogWorld and New Media Expo attendees a few of his secrets on how his blog has become the daily pleasure of visitors from around the globe.

Speakers
avatar for Gary Arndt

Gary Arndt

Everything Everywhere
@EverywhereTrip | Gary Arndt is an award-winning blogger and travel photographer who has been traveling non-stop since 2007. He is the co-host of This Week in Travel, a weekly podcast, and an associate producer and senior travel correspondent for On Travel, on the American Forces Radio Network.


Friday October 15, 2010 11:00am - 12:00pm
Shell Seekers A/6

11:15am

BBQ Demo w/ Craig "Meathead" Goldwyn"

Craig “Meathead” Goldwyn (@ribguy) is a Barbecue Whisperer, chief recipe developer, writer, photographer, coder, SEO tweaker, and dishwasher for AmazingRibs.com. He also writes a weekly column in HuffPost.com and has published hundreds of articles on food and drink in the Chicago Tribune and Washington Post. Chatting with “Meathead” will be Marsha Collier (@MarshaCollier) author and host of Computer & Technology Radio on wsRadio.com. Come by or tune in to see “Meathead” Goldwyn and Marsha Collier chat about all things BBQ and creating mouthwatering content.


Speakers

Friday October 15, 2010 11:15am - 12:00pm
BlogWorld Kitchen

12:00pm

Setting Up Your Digital Kitchen

Join us for a lively discussion on live steaming and video content creation (in the field, at home and on the set). Sharing tips, tools and how-tos by content pioneers: • Melody Pepaj (@missangelmist) – head of video content at BakeSpace.com • Beth Cochran (@bethcochran) – producer and host of foodieslive.com – a live, interactive online culinary network • Sara O’Donnell and Lee O’Donnell (@averagebetty) - host and producers of the popular cooking series of AverageBetty.com • Daniel Delaney (@danieldelaney) – host and producer of Vendr.TV, a video series exploring street food The panel will be moderated by Marsha Collier (@MarshaCollier) author and host of Computer & Technology Radio on wsRadio.com and Founder of @CustServ.


Speakers
avatar for Beth Cochran

Beth Cochran

Co-Founder/CEO, Wired PR
Beth Cochran is the founder/CEO of Wired PR, a strategic communications firm based in Phoenix. She specializes in helping organizations identify and interpret their unique stories to engage their consumers and convert them into passionate advocates. She is also the founder of SuccessLab, an online resource and mastermind group for entrepreneurs. Prior to forming Wired PR, Beth wrote for the Arizona Republic and reported for a transit news... Read More →


Friday October 15, 2010 12:00pm - 12:45pm
BlogWorld Kitchen

12:15pm

Mom Bloggers: Blog for Money, Not Swag!

In exchange for being brand evangelists, Mom Bloggers receive some free stuff and maybe a conference ticket or two. But does the amount of work done on a brand's behalf equal the amount of work spent promoting their products and services? In this session we explore why Mom bloggers are influencers who deserve to be paid (money) for their hard work.


Speakers
KC

Kelby Carr

CEO, Type-A Parent
Kelby Carr is the founder and CEO of Type-A Parent, the world's largest conference for moms and dads who blog and the first social network for parents who blog (established in 2007). She's been coding since 1982, social networking online since 1984, Web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies.
avatar for Lucretia Pruitt

Lucretia Pruitt

Freelance Writer, n/a
Lucretia M. Pruitt's computer obsession started back in 1979 - a long time geek and early adopter, she's an ex-programmer & CIS professor and a Social Media Devotee. Previously known on many social networks by the handle of "GeekMommy" – Lucretia was on the Forbes 50 Power Moms list, was one of the original Walmart Elevenmoms & has been dedicating herself to the field of Social Media full-time for many years now.


Friday October 15, 2010 12:15pm - 1:15pm
Mariners A/12

12:15pm

Using the Social Web to Fuel Real World Social Action

Moderator: Jessica Kirkwood


Speakers
avatar for Jessica Kirkwood

Jessica Kirkwood

Digital Strategist, Social People
Interested in social media for social good & nonprofit technology. Marathon butterfly swimmer. Interested in keeping things sparky.On Twitter @HeyJK.


Friday October 15, 2010 12:15pm - 1:15pm
Mariners B/11

12:15pm

Stand Out From the Crowd: Investigative Journalism Tips For Bloggers

Creating unique and high quality content often comes from using original sources. We'll discuss how build a person network of sources, conduct interviews with accessible technologies, and write compelling pieces for an online audience.


Speakers
GF

Gregory Ferenstein

I'm an author and an educator. As an author, I write the intersection of technology and society, and have guest written CNN, Mashable, Fast Company and others. As an educator, I design communication curricula for college students. If you'd like schedule an interview at blogworld (or just want to chat), you can use tungle www.tungle.me/ferenstein


Friday October 15, 2010 12:15pm - 1:15pm
Tradewinds C/9

12:15pm

Getting Sponsors for Your Podcast: The Nuts And Bolts

Many podcasts use a sponsorship model to generate revenue. If you are considering this model, this session will provide you with valuable tips and strategies for approaching potential sponsors and working with them to build a mutually advantageous relationship.


Speakers
DH

Dave Hamilton

The Mac Observer


Friday October 15, 2010 12:15pm - 1:15pm
Tradewinds D/8

12:15pm

Video Podcasting 101
Steve Garfield blasts through a condensed version of his dynamic three hour class on choosing a camera, getting great audio, lighting, shooting, editing, and hosting. This presentation includes tips & tricks for great videos, including the latest in cameras, lighting and microphones. Learn how to tell a story, think like an editor, plan your shots, create interviews and B-roll, determine the best sound and microphone placement and use existing and artificial light. You’ll learn about capturing video, editing techniques, adding music, exporting your video for uploading and various hosting choices (YouTube, Facebook, Blip.tv, Vimeo, etc.).

Speakers
avatar for Steve Garfield

Steve Garfield

Media Maker, SteveGarfield.tv
Author: Get Seen, Online Video Secrets / Founder: Boston Media Makers / Investor in People


Friday October 15, 2010 12:15pm - 1:15pm
Tradewinds E&F 7

12:15pm

How To Run A Successful Webinar Business From Your Blog

Webinars are one of the best ways to gain your readers attention, teach them some valuable content, and share with them ways they can achieve their goals within their niche.  The top marketers are using the webinar platform more and more now because it allows you to 1. Captivate your audience for a longer focused amount of time, 2. Build report with them and 3. Generate more sales with your products or services. Learn how to run and promote a webinar the right way to generate a 6 figure and make your audience love you even more


Speakers
avatar for Lewis Howes

Lewis Howes

Former pro athlete, 2 sport All-American & current world record holder in football. Angel investor. Author of 2 LinkedIn books, lover of webinars, and a dirty techno and salsa dancer :)


Friday October 15, 2010 12:15pm - 1:15pm
Islander C/2

12:15pm

I'm Nothing Without My Fans

Fans are consumers in love. So we'll discuss how artists and performers build meaningful relationships with their fans through social media and how all industries can succeed using their strategies. This session includes the art of interacting with and engaging fans online, including the management of your stream, responding to fans and managing criticism. We'll also touch on fan sites, blind fans, “criticism = hate” and the power of fans for both good and evil.


Speakers
avatar for Wayne Sutton

Wayne Sutton

General Partner, Cofounder, BUILDUP.vc
General Partner at @BUILDUPvc pre-accelerator designed to mentor, educate and connect underrepresented. | | onnect on AngelList at https://angel.co/waynesutton | | Startups, culture, diversity and inclusion in tech,


Friday October 15, 2010 12:15pm - 1:15pm
Islander G

12:15pm

Adsense Optimization

Covered topics will include:

  • The 2 requirements to make money with AdSense
  • How to choose the right AdSense units
  • How to format the units for optimal results
  • How to position the units effectively
  • The "Champion Combo" strategy
  • How to make money with AdSense without annoying the users
  • How to use the Section Targeting feature
  • Why testing is a must, and how to do it

Speakers

Friday October 15, 2010 12:15pm - 1:15pm
Islander E/4

12:15pm

Harnessing The Power Of Numbers: Creating A Blog Network

Networking is one essential components to successful blogging.  And while social media, guest posting and other network opportunities  are important to building a brand, creating a unique network which brings together important bloggers offers an opportunity to harness the power in numbers in a niche.   Having built a successful blog network called the Double Duty Divas which gathers some of the best review sites and mom blogs on the web, Cecelia and Bridgette offer those considering their own network useful tips and ideas on how to get started and grow the network.   Unlike forum sites which connect members to discuss topics and form groups, the purpose is to gather a pre-define group allowing members ready access to cross-promotional opportunities.    "Harnessing Power in Numbers" means sharing resources, cross-promoting and helping other network members to grow their sites as they reciprocate.  From identifying the niche, setting goals and growing the network to creating authentic bonds that see fellow bloggers as a resource rather than competition, "Creating a Blog Network" covers all of  essentials to get bloggers on their way to becoming network owners.


Speakers
avatar for Cecelia Mecca

Cecelia Mecca

Double Duty Divas
Online Influencer Since 2007 | Double Duty Divas/iRetreat Conference | Curriculum Specialist | Education PhD


Friday October 15, 2010 12:15pm - 1:15pm
Islander D/5

12:15pm

Are Dad Bloggers the New Mom Bloggers

With the rise of interest in "Daddy Blogging", this panel of business men and bloggers who are fathers will focus on the discussion of how this space is different and why brands should pay attention. An open and honest conversation will be had to help other Dads thinking about getting into the space and for the brands that want to work with them


Speakers
avatar for C.C. Chapman

C.C. Chapman

Founder, Never Enough Days
Founder, Never Enough Days | | Co-Author of Content Rules and Author of Amazing Things Will Happen. | | Focused on making the world a better place through my photography, writing and marketing efforts. |
JT

Jim Turner

Director, Corporate Communications, Humana Inc.
As a director in Corporate Communications for the Fortune 100 health care company Humana Inc., Turner leads the company's CSR activity. He also manages the company's relationships with its public relations firms. For the past four years, Turner has led media relations for Humana. He joined the company 12 years ago. Among the highlights of his tenure with the company are Humana's "Freewheelin" campaigns -- when Humana took 1,000 bicycles to each... Read More →


Friday October 15, 2010 12:15pm - 1:15pm
Islander H/1

12:15pm

Digital Crisis Communications

Description: Who's afraid of a crisis in social media? We live in a world where news is discussed and disseminated with increased speed -- reporters are embedded in the stream with companies, customers, and employees, and there are limitless potential news outlets. In an environment where a 13-year old can hold an established organization's feet to the fire, companies face slippery slopes, and boards make fast calls, how can you avoid a PR disaster when a crisis strikes? Whether the crisis lives online or off line, a company still needs to plan for all possible contingencies and scenarios, do a situation analysis to respond -- and recover. Are you rushing to deal with perceptions without knowing the facts? Are you integrating social media into your crisis planning? Are community managers trained, do they have crisis escalation paths? Or have you just addressed responding to detractors? Learn from seasoned panelists about what you need to think about, prepare for, and who you need to involve, illustrated with examples of successful digital crisis communication.



Friday October 15, 2010 12:15pm - 1:15pm
Islander I/3

12:15pm

SEO For Blogs

How to maximize your blog for increased visibility in search. Many bloggers have great vision for content creation and a gift to write, but fail to attract any visitors. This panel will focus on how to optimize your wordpress blog in order to rank in search engines for specific key phrases.



Friday October 15, 2010 12:15pm - 1:15pm
Tradewinds A& B/10

12:15pm

Travel Blogging as a Second Career.

Travel blogging isn’t just for the backpacking set anymore and has become popular among the after 40 crowd. The Boomer demographic has exploded online as many people are retiring early and realizing their dreams of world travel. Top travel bloggers from the over 40 crowd will share the ups and downs of travel blogging after 40.

Panel is moderated by the fabulous Mary Jo Manzanares, a travel industry superstar. Panelists include Rick Griffin from the hilarious Midlife Road Trip show, Trisha Miller of Travel Writers Exchange, and The Roaming Boomers (David and Carol Porter) who started their blogging journey as attendees of last year’s travel track.


Speakers
avatar for Mary Jo Manzanares

Mary Jo Manzanares

Conference Director TBEX, BlogWorld & New Media Expo
Passionate about value luxury travel, destinations, and experiences. I love a great glass of wine, a decadent spa treatment, and a good book.


Friday October 15, 2010 12:15pm - 1:15pm
Shell Seekers A/6

1:15pm

Photo Demo with Diane and Todd of White on Rice

Come by or tune in to see Diane and Todd share their wisdom for creating beautiful photographs that will keep your visitors wanting more. Hosting the demo and asking Diane and Todd questions will be Gail Goodwin (@inspiremetoday), founder of Inspiremetoday.com and the Globalhugtour.com.


Speakers
avatar for Diane Cu

Diane Cu

Hello, I’m Diane. I’m a professional photographer, filmmaker and food stylist. I started as a curious kid with an old film camera that belonged to my father. I found joy in capturing the raw world around me and sharing those stories with anyone who was interested in seeing what I saw through my lens. Fast forward about 25 years later, I continue to document my world through food, travel and family portraiture photography. My... Read More →


Friday October 15, 2010 1:15pm - 1:45pm
BlogWorld Kitchen

1:30pm

Break for Lunch
Friday October 15, 2010 1:30pm - 2:30pm
Mandalay Bay

1:50pm

Jenn-Air Intro
Solo presentation on kitchen layout

Friday October 15, 2010 1:50pm - 1:55pm
BlogWorld Kitchen

2:00pm

Working with Brands
So you built a website and now brands are coming to you. So, what now? How do you communicate effectively with brands, build relationships and leverage those partnerships? Come check out the BlogWorld Kitchen to hear: • Jessica Randazza (@jessicarandazza) - Senior Associate • Digitas.com • Beth Rosen (@bethrosen) - Publisher of themidlifewife.com and founder of 4 Keys Media • Adam Harris - Principal Calacles Interactive • Lori Falcon (@acowboyswife) - Publisher of mywoodenspoon.com & elivingmedia.com This panel will be moderated by Sandra Mckenna (@McMedia), host of Midlife Roadtrip.

Speakers
BR

Beth Rosen

Creative Dr, Spark Fete
Chicago Start-Up, Video


Friday October 15, 2010 2:00pm - 3:00pm
BlogWorld Kitchen

2:45pm

Get a Life!

Blogging can be an incredible way to build friendships, professional relationships, and a connected community of likeminded people. But, the screen-time required to build your blog and relationships across social media can be hugely destructive to your body, your health, your mindset, your waistline and your ability to enjoy life. 
 
This panel reveals the real impact of digitally desk-bound, then taps a panel of experts to share a set of daily practices that not only make blogging a much healthier pursuit, but also provide bloggers the tools to ramp up energy, creativity, productivity, clarity, focus, attention, problem-solving and mood, while decreasing stress, aches and pains, fatigue, mental fog, disease risk and weight gain. 
 
Included on the panel are [Deb - I'll have the panelists for you by the end of the week, if that's cool with you]


Speakers
LB

Leo Babauta

Author of The Power of Less (http://thepowerofless.com), Zen Habits,and the new book, "focus" (http://focusmanifesto.com). Also on Twitter: http://twitter.com/zen_habits.


Friday October 15, 2010 2:45pm - 3:45pm
Mariners A/12

2:45pm

Crowdsourced Campaigns for Causes: Benefiting social good or just social?
Speakers
BK

Beth Kanter

Master Trainer, Author, and Blogger, Beth Kanter
Beth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth’s Blog: How Nonprofits Can Leverage Networks and Data... Read More →


Friday October 15, 2010 2:45pm - 3:45pm
Mariners B/11

2:45pm

How To Get Media Coverage For Your Business Or Blog

What blogger would not want to be featured in a popular periodical or on the nightly news?  You can spend hour after hour chasing one subscriber at a time via twitter or facebook - or get the kind of coverage in mainstream media that will skyrocket your following in an instant.  As a seasoned journalist, Amy Parmenter will take you inside the newsroom to better understand how decisions are made.  She'll explain why some blogs get coverage and others don't, what makes a press release stand out, and how to create buzz around your blog that will get the kind of attention you crave.  As an entrepreneur and now  blogger, Amy is one of the few people standing squarely where mainstream and new media meet.  And, from that unique perspective, Amy will teach you how to 'think outside the blog'.


Friday October 15, 2010 2:45pm - 3:45pm
Tradewinds C/9

2:45pm

Expirable vs. Evergreen Content

Most podcasts run on a "Expirable" level - the second their show is published, the clock ticks. Evergreen content will be just as important in 5 years as it is today.   This panel talks about the difference, and how to put up quality evergreen content in podcast or blog form.


Speakers
MF

Mignon Fogarty

Grammar Girl, "Grammar Girl"
Mignon Fogarty (@GrammarGirl) is the creator of Grammar Girl and the founder and managing director of Quick and Dirty Tips. A magazine writer, technical writer, and entrepreneur, she has served as a senior editor and producer at a number of health and science Web sites. She has a B.A. in English from the University of Washington in Seattle and an M.S. in biology from Stanford University.


Friday October 15, 2010 2:45pm - 3:45pm
Tradewinds E&F 7

2:45pm

Mobile Vlogging: Producing and sharing video from your smartphone.

This session will teach conference attendees how to become mobile video producers using smartphones, applications, and accessories.  It will provide an overview of what smartphones are most compatible with mobile vlogging, it will cover production techniques, best practices, an accessories like microphones, and tripods that are available for smartphones.  It will also cover techniques on how to optimize these videos for social networks like Twitter.

Attendees will walk away with the knowledge and ability to start producing mobile videos.


Speakers

Friday October 15, 2010 2:45pm - 3:45pm
Tradewinds E&F 7

2:45pm

How To Build A Successful Blog Business By Answering Reader Questions

Too many bloggers miss the key shift that you need to make for your blog to become a business: instead of writing about what you want to talk about, you need to write about what your readers, your online community, want to read. It's subtle, but incredibly important if you want to drive big traffic and generate meaningful revenue. Long-time blogger Dave Taylor will talk about how he's grown AskDaveTaylor.com into his primary revenue stream, his iPhone and iPad apps, and how answering questions is easy, rewarding and lucrative. If you want to learn a better way to monetize your blog through compelling content, this is a must-attend session!


Speakers

Friday October 15, 2010 2:45pm - 3:45pm
Islander C/2

2:45pm

How To Turn Your Blogging Hobby Into A Full Time Job

So, you’re ready to take your blogging to the next level and start making money doing what you love.What now? This all-star panel will coach you on how to properly brand yourself, create compelling
content, get featured on leading publications and start reeling in that paycheck. You’ll leave with the info you need to create a roadmap and get your blogging career to where you want it to be. If you’re
ready to turn your blogging talents into a career, this is a must-attend session.


Speakers
SM

Stewart Marlborough

Stewart joined Demand Media in November 2006 and has acted as General Manager for Demand Media’s Studio for the past three years, where he oversees the daily operations and strategy of content creation. Stewart received his Bachelor Degree from the University of San Diego, his JD from the University of San Francisco, and he is an active member of the California State Bar.


Friday October 15, 2010 2:45pm - 3:45pm
Islander E/4

2:45pm

32 Ways to Make Your Blog Suck Less

Scott Hanselman has been blogging for over 8 years. He's made a lot of mistakes, but done a few things right. Ultimately the goal isn't to have a perfect blog, but rather to have a blog that sucks less. Ideally, it'll get better every day. Join Scott in this practical and solution-focused talk where you'll walk away with dozens of tips you can use today to make your own blog suck a little less.


Speakers

Friday October 15, 2010 2:45pm - 3:45pm
Islander D/5

2:45pm

PR in a 2.0 World - The More Things Change, the More They Stay the Same

Going beyond PR 101, this panel will discuss how public relations and social media continue to adapt to a 2.0 world. In a 2.0 world, everyone is an influencer, social networks continue to spread news - both real and fake - but public relations still works with corporations on messaging and outreach. The question is how, and we'll touch upon that in this panel.


Speakers
avatar for Jeremy Pepper

Jeremy Pepper

Communications Consultant, Consultant
I've worked in public relations, communications and social / online marketing for the past 17 years working with start-ups through Fortune 500.
avatar for Heather Whaling

Heather Whaling

President, Geben Communication


Friday October 15, 2010 2:45pm - 3:45pm
Islander H/1

2:45pm

2:45pm

Content You Care About: Tools For Bloggers

Drew will take bloggers on a trip through various photo, video and audio hosting sites. Drew will get up close and personal with Flickr, YouTube and many other sites. Blogging is a multimedia medium but many bloggers are not taking advantage of all the free and paid tools available to make their content even more compelling. With Drew's array of digital cameras, digital video cameras and personal cell phone he will teach the audience many ways to capture compelling content to share with their blog audiences.


Speakers
avatar for Andrew Bennett

Andrew Bennett

Andrew "Drew" Bennett aka "BenSpark" has been blogging since ‘03. He created his blog, BenSpark.com as a way to share his travels with friends and family. However in ‘05 he started a project that would change the look and feel of his blog forever. Drew started taking and posting a photograph every single day and has been doing so for over 2250 consecutive days (roughly more than six years) straight. He shows no signs of stopping. When Drew... Read More →


Friday October 15, 2010 2:45pm - 3:45pm
Tradewinds A& B/10

2:45pm

How To Get Noticed By Travel Pros

The big question every blogger wants to know is “How to get noticed by the travel pros.” Social media professionals from big brands and niche destinations explain what exactly they look for when working with bloggers, what bloggers can expect from the hospitality industry, and how to stand out from the hundreds of requests they receive daily.


Speakers
avatar for Stafford Kendall

Stafford Kendall

Owner of Covalent Logic, I live my life outloud.


Friday October 15, 2010 2:45pm - 3:45pm
Shell Seekers A/6

2:45pm

Monetization Super Panel

In this two hour super-session, our monetization experts will critique blogs, offer the secrets of their success and take questions from attendees.


Speakers
avatar for Anita Campbell

Anita Campbell

Tweets from the Small Business Trends community and its CEO, Anita Campbell. Also, CEO of @BizSugar. A Forbes Top Influential Woman for Entrepreneurs.
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Friday October 15, 2010 2:45pm - 5:00pm
Islander G

3:15pm

The Art & Science of Recipe Writing

Creating rich content can satisfy your readers, but how can it also drive traffic to your site? Understanding how to organize and write your content so it’s useful and highly indexable on the Web is an important lesson for building your l to your reader will also inspire others to share your content on the Web. On the panel: • Jennifer Perillo (@jenniferperillo) - Food Editor & Recipe developer • injennieskitchen.com • Lee Odden (@leeodden) - CEO TopRank Marketing • John Shiple (@Freelancecto) - CTO at Startup Army • Sean Percival (@percival) - Vice President, Online Marketing at MySpace.com. • TM Live Host: Sandra McKenna There will be a short presentation on “Recipe Writing” by Jeniffer Perillo. Jennifer will then open up the discussion to focus on SEO with the rest of the panel. Curating questions from the crowd will be Sandra Mckenna (@McMedia) - Host of Midlife Roadtrip


Speakers
avatar for Lee Odden

Lee Odden

CEO, TopRank Marketing
CEO @TopRank Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.
avatar for John Shiple

John Shiple

CTO, K2teams
Ask me about the Technology Credit Report, the LA CTO Forum, and San Diego's 7 CTOs.


Friday October 15, 2010 3:15pm - 4:00pm
BlogWorld Kitchen

4:00pm

How to Create Mouthwatering Content So Your Readers Come Back for More

Nathalie Lussier leads you through her content creation process, from the time an idea for blog post hits, to the time it gets published. She explains why it’s important to plan your content out ahead of time and how to do it without pulling your hair out or missing out on good ideas down the line.  Nathalie then takes you behind the scenes to show you how to leverage your content after you hit publish. Never let a good blog post wilt away in your archives again!  She explains the benefits of using video, Twitter, Facebook, SEO, guest blogging, affiliates and partners for syndicating your content. She then gives you a framework for choosing which of these techniques to focus on to get the most out of your promotion time.   Finally, Nathalie explains why these strategies will keep building upon themselves to bring in new visitors and build a loyal following for you and your blog.


Speakers
avatar for Nathalie Lussier

Nathalie Lussier

Online business triple threat: tech, design, and marketing. Digital strategist for the smart but clueless. Taekwondo Black Belt, hot yogi. Drinks green juice.


Friday October 15, 2010 4:00pm - 5:00pm
Mariners A/12

4:00pm

The Social Media Onramp For Non-Profits

We don't call it “Social Media 101” because it's so much more. Join John Haydon (Inbound Zombie), Chris Noble (Causemedia Group), and Tony Berkman (BlogCatalog) in discussing the tools and tips for getting your nonprofit or social cause up and running with Twitter, Facebook, Foursquare, and more. This panel will consist of a brief overview of best practices for getting your organization started, followed by plenty of time for questions.



Friday October 15, 2010 4:00pm - 5:00pm
Mariners B/11

4:00pm

The Business Of Product Reviews: Ethics, Etiquette, And Legalities

Product reviews can be an excellent opportunity to experience new products, gain search engine traffic, and monetize posts through affilaite links and related advertising. However, there are various ethical and legal concerns associated with reviewing products. This session will look at how bloggers can obtain products for review, how the related posts can be monetized, and discuss the benefits and difficulties that can arise from working with brands and public relations representatives, along with the etiquette of seeking products for review and following up with public relations representatives. It will then discuss ethical concerns associated with products provided to bloggers without charge, such as providing accurate reviews and the decision whether to write a negative review of a poor product as opposed to not reviewing such a product at all. Finally, several options for assuring legal compliance with requirements of the FTC Endorsement Guides will be covered.


Speakers
avatar for Carleen Coulter

Carleen Coulter

Publisher, SomePets.com
Carleen is an Illinois attorney and long-time blogger and website owner/flipper, focusing on websites in the pets, beauty, fashion and food niches. In the realm of pets, she blogs at SomePets.com and Corgilicious.com, and is a former contributor to Babble Pets (a Disney owned website). Other primary websites include the popular beauty blog BeautyAndFashionTech.com and All NutribulletRecipes.com. She has previously spoken on legal topics, blogging... Read More →


Friday October 15, 2010 4:00pm - 5:00pm
Tradewinds C/9

4:00pm

Internet Radio: Alive or Dead?

Can it be true? Is Internet Radio ready for the junk pile? Hardly! Most users are just now catching on. And what about the advertisers, agencies and media buyers? For many, they are just now warming to the idea of placing streaming ads within streaming content. Is it working? Can it be sustainable? Is something going to eclipse it? Join us for a panel of doers – internet radio producers, consultants showing terrestrial radio owners new avenues online, and online media buyers. It’s still the wild, wild west and plenty of room to produce and utilize Internet Radio.”



Friday October 15, 2010 4:00pm - 5:00pm
Tradewinds E&F 7

4:00pm

Panel: Critiquing Podcasts
Have you ever asked for feedback, only to get a "Great job" answer? Want to know more about what you are doing right / wrong with your show? In this critique panel, Jeffrey Powers moderates industry professionals Steve Garfield, Mignon Fogerty, Rob Greenlee and Mike Cioffi through the good, the bad and the ugly podcasts. They will pull apart a show to give helpful critiques to work toward.

Friday October 15, 2010 4:00pm - 5:00pm
Tradewinds D/8

4:00pm

4:00pm

The Manifesto Money Trail

How to craft and launch a manifesto that drives readers into a content funnel and leads them to a sale. I've done this twice. First when launching my book, Career Renegade, I used a manifesto to launch the blog and drive pre-orders with a gated upsell at the end of the manifesto. Then, again, when launching my Tribal Author brand with a manifesto that led the launch of the the TribalAuthor.com blog, then drove readers to live book-marketing events and my soon-to-come virtual trainings.


Speakers

Friday October 15, 2010 4:00pm - 5:00pm
Islander C/2

4:00pm

4:00pm

Keeping It Real: How To Land Your Dream Job In Social Media

Twitter is making us a true global economy.  Everyday we tune out the real world for a bit of relief inside the world of Twitter where everyone is happy, traveling, getting married and enjoying delicious food.  We all admire someone and Twitter makes us feel especially close.  Find out how panelist took their online Twitter experiences offline to develop rich, meaningful friendships spanning the globe.


Speakers
avatar for Adria Richards

Adria Richards

An industry veteran, @Adria’s passion for cutting-edge technologies has led her to partner with some of the largest companies in the business.  Since launching her consulting firm in 2006, Adria has been recognized as a trusted voice in her field and has been called on by several media outlets such as The Rachel Maddow Show, NPR, Computerworld, The Associate Press, Inc.com, Black Enterprise and The Pioneer Press.


Friday October 15, 2010 4:00pm - 5:00pm
Islander D/5

4:00pm

How to create a social media policy
Speakers
CB

Cathy Brooks

Founder, Chief Human Officer, The Hydrant Club


Friday October 15, 2010 4:00pm - 5:00pm
Islander I/3

4:00pm

Moving from Social Media to Social Customer Relationship Management (Social CRM): From Fans and Followers to Customers and Advocates

For the past few years we have seen more and more organizations eagerly get involved with social media to build up their networks, market their products and services, and advertise their solutions. Social CRM is the strategy that moves organizations from going beyond fans and followers to actually looking at customers and creating and empowering advocates. Social CRM has been a widely covered and debated topic lately and we will explore what exactly Social CRM is. Social CRM is the evolution of CRM so YES we will be covering traditional CRM as well.

Attendees of this session will leave with the following:

  • An understanding of what CRM is and why this is the backbone of Social CRM
  • A clear understanding of what Social CRM is
  • An understanding of why Social CRM is important to your organization
  • Action items and steps that your organization can take to transition from social media to social CRM
  • A review of the key takeaways from the session
  • Q&A


Friday October 15, 2010 4:00pm - 5:00pm
Islander H/1

4:00pm

Does Your Blog Create A Great Reader Experience? Why Ugly Websites Sometimes Make Happier Readers.

Bloggers have long known that quality content can be the key to making a blog successful. But many websites have a poor reader experience that get in the way of making a good website great.  In this session, successful blogger Andy Hayes will walk attendees through a series of exercises to understand what’s going on in the minds of new readers and regular subscribers.  Specific topics during the session include: • the big picture of what’s going on when a reader visits a website • how to create a persona of your target reader, why it is so important, and why most bloggers don’t care • common mistakes made in effective website design and how to fix them • why new readers and regular subscribers are very similar, yet very different • how to keep your focus on the reader and how to incorporate feedback into your everyday routine  If your blog is a business, your readers are your customers. Great businesses obsess about their customers.


Speakers
avatar for Andy Hayes

Andy Hayes

Creative Web Producer. Founder of a lifestyle website as well as a consultant on effective websites.


Friday October 15, 2010 4:00pm - 5:00pm
Tradewinds A& B/10

4:00pm

How To Film A Kick Ass Travel Video

Video is an element that every blog should incorporate into their content production. Learn tips on how to make a kick ass travel video from veteran travel bloggers who have carved their place in the world of travel. Panel is moderated by Shannon Hurst Lane, creator of TravelingMamas.com and regional television broadcast contributor. Panelists include the chic Kim Mance of Galavanting TV, dashing Johnny DiScalia who’s known in the new media world as Johnny Jet, and Leigh M. Caldwell who is ThemeParkMom and has a background in production.


Speakers
JJ

Johnny Jet

John E. DiScala (a.k.a. Johnny Jet) travels around 150,000 miles and visits over 20 countries each year. He and his website JohnnyJet.com have been featured over 2,000 times in major publications, including USA Today, Time, Fortune and The New York Times, and he has appeared on ABC, CBS, CNBC, CNN, MSNBC, NBC, FOX News Channel and PBS. JohnnyJet.com has been named "one of the top best money-saving web sites for travel" by Budget Travel Magazine... Read More →


Friday October 15, 2010 4:00pm - 5:00pm
Shell Seekers A/6

4:30pm

Fancy Fast Food Challenge

Join Erik Trinidad (@fancyfastfood) from FancyFastFood.com as he shows Melissa Rowley (@melissarowley) cause reporter and social good columnist for Mashable.com how to turn boring dinner into a blog worthy opportunity. Join us after their discussion as we grab five audience members for our Fancy Fast Food Challenge and crown the “BlogWorld Fancy Fast Food Champion.” If you’re interested in participating in the contest, please come to the TECHmunch kitchen on the demo floor 15 minutes before the event.


Speakers
MJ

Melissa Jun Rowley

CEO, Humanise
human rights, tech, storytelling


Friday October 15, 2010 4:30pm - 5:00pm
BlogWorld Kitchen

5:30pm

The Future of Web Video
Speakers
avatar for Susan Bratton

Susan Bratton

CEO, Personal Life Media, Inc.
Susan Bratton wants to help you to enjoy more intimacy and pleasure. She's CEO of Personal Life Media, (http://members.personallifemedia.com) a lifestyle brand publishing 20 online home study courses, including "Revive Her Drive" and "Masterful Interviews." Susan has founded, taken public and sold 8 consumer publishing and tech companies and 2 industry associations. She sits on corporate boards, supporting new entrepreneurs. She is Chair Emeritus... Read More →
avatar for Jim Louderback

Jim Louderback

Click on the link above to view this speaker's full profile.


Friday October 15, 2010 5:30pm - 6:45pm
Islander G

8:00pm

BlogWorld Opening Night Party
Friday October 15, 2010 8:00pm - 10:00pm
TBD
 
Saturday, October 16
 

9:30am

The 7 Harsh Realities of Blogging for Bucks

Every "make money online" guru wants to tell you how easy it is to find customers with blogs, Facebook, and Twitter. The reality is, though, business and social media aren’t always a smooth mix. Learn about the pitfalls of making money with your blog (and how to do it right) from Brian Clark, Darren Rowse, and Sonia Simone, all of whom have built profitable businesses by combining progressive social media with business street smarts.


Speakers
avatar for Brian Clark

Brian Clark

CEO, Copyblogger Media
Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, the company behind the Rainmaker Platform, StudioPress, and Synthesis. | | Brian began publishing online in 1998, and by 1999 he had his first entrepreneurial success — powered by what is now known as content marketing. He went on to launch two additional offline businesses using purely online marketing and infrastructure... Read More →
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Saturday October 16, 2010 9:30am - 10:30am
Islander G

10:30am

Exhibition Floor Opens
Saturday October 16, 2010 10:30am - 3:30pm
Trade Show Floor

10:45am

What's Gaby Cooking?

Join Gaby Dalkin (@whatsgabycookin) - Personal Chef, Recipe Developer and host of a Good Bite cooking show as she cooks a favorite recipe and shares her passion for food. Gaby will be joined by Aaron Aviles (@aaronaviles ) as she whips together some tasty and chats about creating video content, getting a content syndication deal and how she develops mouth-watering recipes.



Saturday October 16, 2010 10:45am - 11:30am
BlogWorld Kitchen

11:00am

Back 2 Big
Ted explores the lost art of real world collaboration in a hands-on workshop designed to reignite your passion for people and creativity. Attendees will leap forward by jumping back, using low tech tools and techniques to conquer the future of the digital world. Come prepared to meet new people, solve problems and get back to thinking big about everything you do.

Speakers

Saturday October 16, 2010 11:00am - 12:00pm
Islander G

11:00am

NSFW: Exploring Porn & Social Media

Topics that will be covered

  • Using sex to sell (examples: Old Spice, Brawny, Carl's Jr)
  • Adult industry's influence on mainstream culture - influence on gadgets
  • Porn stars on Twitter - acceptance by mainstream society?
  • How marketing for the XXX industry has changed w the advent of new media (being allowed to advertise in the mainstream space)
  • Choice vs Voice: Pornography Ethics, Safety and Stereotypes

Speakers
avatar for Adria Richards

Adria Richards

An industry veteran, @Adria’s passion for cutting-edge technologies has led her to partner with some of the largest companies in the business.  Since launching her consulting firm in 2006, Adria has been recognized as a trusted voice in her field and has been called on by several media outlets such as The Rachel Maddow Show, NPR, Computerworld, The Associate Press, Inc.com, Black Enterprise and The Pioneer Press.


Saturday October 16, 2010 11:00am - 12:00pm
Islander E/4

11:00am

Mobilizing Your Social Network
Speakers
avatar for JD Lasica

JD Lasica

Socialbrite
Mobile entrepreneur, social media strategist, author, journalist, photographer, speaker, founder of Socialmedia.biz & Socialbrite, co-founder of Cruiseable.


Saturday October 16, 2010 11:00am - 12:00pm
Mariners B/11

11:00am

Being an Effective Community Manager
Speakers
BA

Betsy Aoki

I work for Microsoft's Bing team and have a varied career in social media/community applications building as well as community building. I'll be co-presenting with Betsy Weber of Techsmith on community management Oct 16th! Come see our session!
BW

Betsy Weber

Chief Evangelist, TechSmith
I'm the Chief Evangelist @TechSmith (Snagit, Camtasia, Jing, Morae...), I love screencasting, gadget freak, knitter, photo nerd, beer geek, spork expert... http://about.me/betsyweber/


Saturday October 16, 2010 11:00am - 12:00pm
Tradewinds A& B/10

11:00am

Live Streaming: The How, The Why and The Future

Live streaming is the "next big thing". It's taken the online space by storm because it offers people interactivity with their entertainment - directly and without delay. On this panel Colleen Henry, Philip Nelson, Cali Lewis and Tammy Camp will discuss how you can take advantage of live streaming technology to enhance your business or personal brand. They'll educate attendees about matching streaming purposes with your goals, easy set-up tips, examples of how traditional and new media personalities are using it, overcoming challenges, and what the future of live streaming looks like. This will be an information-packed session with lots of take-aways for you to start streaming!



Saturday October 16, 2010 11:00am - 12:00pm
Tradewinds E&F 7

11:00am

Understanding Video Formats

With the myriad of platforms available to play your content these days and the variety of formats in which you can capture your video, your head may be spinning.  John will clarify for you, once and for all, the differences between the video formats, how to use each one and in which situation, and the pros and cons of each. From HD vs. SD, 4:1:1 vs. 4:4:4, h.264 vs.MP4, and everything in between. learn about how to get a handle on tools like HandBrake, FFmpeg, MPEGstreamClip and how they can be automated for hands off production finishing.


Speakers

Saturday October 16, 2010 11:00am - 12:00pm
Tradewinds D/8

11:00am

The Web Browser Is Dead, The Apps Are Taking Over

There are people who walk around today checking Facebook and Twitter, reading their favorite blogs, looking at their RSS feeds and watching their Internet video -- and they aren't using a Web browser to do any of it. In fact, they aren't even using a computer! The "app" is replacing Web browsers. We've got apps on our iPhones, iPads and Android phones. Soon every portable device will have an app store and even more people will be using apps, not Web browsers. But have no fear, they still want the same content, they still want to read our blogs and watch our videos. They just want to use apps to do it. Plus, apps can possibly give us a better way to monetize our content. Find out how you can get your blog or podcast out to your audience using an app -- even if you are not a programmer and don't have the money to hire one. Find out how you can monetize your content with apps.


Speakers
avatar for Gary Rosenzweig

Gary Rosenzweig

Host and producer of MacMost.com. Web and iPhone game developer. Computer book author.


Saturday October 16, 2010 11:00am - 12:00pm
Shell Seekers A/6

11:00am

How To Package Your Thoughts Into Messages And Your Messages Into Money

How to Package Your Thoughts into Messages and Your Messages into Money
*Eliminating writer's block by developing a more creative thought life
*Building your own personal content generation, content management and content deployment systems
*Leveraging everything you publish
*Creating a profitable writing practice
*Branding your language
*Accruing a creative inventory
*Building your thought leadership platform


Speakers

Saturday October 16, 2010 11:00am - 12:00pm
Islander C/2

11:00am

Treating Your Blog Like A Business

A blog isn't a real business - it should be the front-end lead generator for an actual sales funnel designed to pour out money. This panel will cut to the chase on how to treat blogging like a REAL business rather than a glorified hobby. How do you build a lasting, scalable business from a blog? What revenue models work? What should you be outsourcing? How do you choose the right market to begin with? We'll look beyond the blog and get down to business.


Speakers
avatar for Lisa Morosky

Lisa Morosky

Blogger (LisaMorosky.com, IJustWantToWinSomething.com, & SpendLessOnLife.com). Virtual Assistant to Bloggers (VAforBloggers.com). Stop me at BlogWorld and say hello! I'm on the "Treating Your Blog Like A Business" panel on Saturday morning.


Saturday October 16, 2010 11:00am - 12:00pm
Islander D/5

11:00am

How To Hire Social Media Agency / Consultant
Speakers
DA

David Armano

Communicator, designer, strategist, thinker, doer, dad, husband, biker, karaoke junkie, and imperfect soul. EVP at Edelman Digital. | | I'm the product of Italian immigrants who made their way to this country to find a better life—and I consider myself to be living proof of the realization of that dream. Originally from the New York area (I grew up on Long Island) I had the privilege of attending the Pratt Institute where I studied... Read More →
MF

Maggie Fox

Maggie Fox is founder and CEO of Social Media Group, one of the world’s largest and oldest independent agencies helping business navigate the socially engaged Web. SMG clients include Ford, SAP, Yamaha, 3M, Thomson Reuters and CNN. Maggie is frequently asked to speak to media and business groups about Web 2.0. Named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine, Maggie also co-founded the Toronto Girl... Read More →
avatar for Jason Keath

Jason Keath

I live in New York City. I love to travel and connect people. I work at Social Fresh (http://socialfresh.com).


Saturday October 16, 2010 11:00am - 12:00pm
Islander I/3

11:00am

Managing Group Blogs
Speakers
CB

Cathy Brooks

Founder, Chief Human Officer, The Hydrant Club
avatar for Michael Stelzner

Michael Stelzner

CEO, Social Media Examiner
I am the founder of Social Media Examiner (http://www.socialmediaexaminer.com). Twitter: mike_stelzner Facebook: facebook.com/smexaminer


Saturday October 16, 2010 11:00am - 12:00pm
Islander H/1

11:00am

Social Media and Sports: Game On

Every weekend, millions of sports fans across the nation have their LCDs glowing and their laptops fired up, anticipating the day’s games and sports news. The popularity of fantasy sports is only the tip of the iceberg in the synergy between social media and sports. Active communities already exist and new social networks are forming every day. It’s up to the teams and brands to engage and connect with this audience in new, innovative ways. This panel will discuss and analyze case studies of sports/social media execution, report on current trends in the space, and predict the future of social media’s impact on sports from the brand, team and media perspective.



Saturday October 16, 2010 11:00am - 12:00pm
Mariners A/12

11:00am

Getting Noticed: Building Your PR Plan
Building a PR plan is imperative if you want to create some buzz around your site/blog/business/brand. Join our industry leaders as they share tools, tips and case studies creating a PR plan: • Sarah Evans (@prsarahevans) - President of Sevens Strategy and Founder of #Journchat • Serena Ehrlich (@serena) - Rogers & Cowan • Hilary Allard (@hallard) - Vice President of thecastlegrp.com • Food4media.com The moderator for this panel is Moderator Erik Deutsch (@erikdeutsch) - Principal ExcelPR Group and PRmashup.com


Saturday October 16, 2010 11:00am - 12:00pm
Tradewinds C/9

11:45am

Food Trends: Curating Flavors on the Web
Writing great content is one thing, curating it is another story. Some content aggregators are masters at hand selecting the best content to share on the Web driving huge traffic to your site. Nichelle Stephens (@niche) – Founder, Cupcakes Take the Cake Sarah Gim (@thedelicious) - Founder, Tastespotting.com Lindsay William-Ross (@squashblossom) - Co-Editor, LAIst.com Moderator Amanda Acoolong (@acoolong) - Exec Producer of TechZulu & ThisWeekIn.com.

Speakers
NS

Nichelle Stephens

Blogger, Gnatty Savannah
Co-Founder of @cupcakeblog. Social Media Strategist. Small Business Champion.Twitter enthusiast. Pop culture aficionado. nichelle@gmail.com #xero #tv #cupcakes


Saturday October 16, 2010 11:45am - 12:45pm
BlogWorld Kitchen

12:15pm

From Blog to Book

Why do some bloggers become authors, while others can't get a contract? What do publishing companies look for? This panel will include tips and information from both authors and a represenative from the publishing industry.


Speakers
avatar for Stephanie Agresta

Stephanie Agresta

Board of Advisors, Qnary
Living at the center of integrated marketing, communications and emerging technology. Wife to @chrismccaffrey, Mom to Dillon & Chloe, Doer, Author, Speaker
avatar for Brian Solis

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and... Read More →
avatar for Warren Whitlock

Warren Whitlock

Startup Advisor, Carbon Digits
Author of | "Billions Rising: Empowering Self-Reliance" | "Profitable Social Media: Business Results Without Playing Games" | "Twitter Revolution: How Social Media and Mobile Marketing are Changing the Way We Do Business" | | Producer of online programing. Host my show and "Self-Reliance Radio" and others | | I've been creating content in the 1970's, online since 1981. | | I'm a NMX speaker, blogger, publisher, bestselling... Read More →


Saturday October 16, 2010 12:15pm - 1:15pm
Islander E/4

12:15pm

Non-Profits And Mobile Applications

How location based services and transactional services can best be leveraged to support nonprofits. How are "check-ins for charity" changing the face of philanthropy, and what are the best practices moving forward.


Speakers
MJ

Melissa Jun Rowley

CEO, Humanise
human rights, tech, storytelling


Saturday October 16, 2010 12:15pm - 1:15pm
Mariners B/11

12:15pm

Get Offline!!

Building a rich community doesn’t just happen online... Web communities are organizing meetups, tweetups, community parties to connect IRL. Learn how to grow your online community offline from some of these community leaders:


Speakers
avatar for Walt Ribeiro

Walt Ribeiro

I arrange pop songs for orchestra
avatar for Tara Settembre

Tara Settembre

Blogger, The Huffington Post


Saturday October 16, 2010 12:15pm - 1:15pm
Tradewinds A/B 10

12:15pm

Increase Your Audience Size Through Accessibility

All bloggers and podcasters spend energy trying to find ways to increase their audience size.  Turns out there's one easy method to add to your arsenal - make your blog and podcast accessible.  It turns out there are blogging tricks and podcast formats that are easy to bake in and bring tremendous return with very little effort.  Allison will show you the techniques she employs and share with you her real world experiences of what she's gained as a result of making her show accessible. Allison's engaging style and humor will make this session the most enjoyable way to learn about this mostly neglected territory.


Speakers

Saturday October 16, 2010 12:15pm - 1:15pm
Tradewinds E&F 7

12:15pm

The Triple Play Streaming, Podcasting and Blogging As a Way To Accelerate Your Shows Growth and Distribution

This session is a must for those that want their shows to evolve, and also understand the importance of new content consumption and distribution platforms.Todd will share trade secrets and strategies of podcasting that will be a catalyst to grow your audience. You will learn why streaming your shows, even though you may not want to, is the gateway to Over the Top TV. Todd will show you how he grew his audience by 150% in 9 months with the Triple Play.  You will learn how content distribution channels like the Roku, Boxee and coming Google TV is going to grow New Media over the next 5 years. Ample opportunity to ask questions will be provided as well.


Speakers
TC

Todd Cochrane

Todd Cochrane: CEO of RawVoice , Host of the Geek News Central Podcast, Founder of the Podcast Awards and award winning Author of “Podcasting the Do it Yourself Guide”, he supports 6,000 content creators worldwide through monetization and distribution strategies at RawVoice, he is regarded as a leader and innovator in the new media space. Residing in Honolulu Hawaii, Married with 4 Children. Twitter: @geeknews Company RawVoice... Read More →


Saturday October 16, 2010 12:15pm - 1:15pm
Tradewinds D/8

12:15pm

SMS: Simple Messaging Solutions

According to Comscore, 69.6 million mobile users accessed an application on their phone in April 2010, an increase of 28 percent from the previous year. Are you making mobile-friendly content? This session explores how to craft content, pitches and other collateral designed for today’s mobile lifestyle. Join three professional typists and strategists to learn about the beauty of brevity.



Saturday October 16, 2010 12:15pm - 1:15pm
Shell Seekers A/6

12:15pm

How to Sell Your Blog
Did you ever wonder what your blog was worth? Have you ever thought about selling your blog? Has anyone ever offered to buy your blog? Wendy and Ken both successfully built their blogs from nothing into wild successes and sold them for a considerable sum. In this session you will learn what potential buyers are looking for and how to get maximum value for your blog when the timing is right.


Saturday October 16, 2010 12:15pm - 1:15pm
Islander C/2

12:15pm

Engagement = Money
It’s easier than ever to build an online audience today with the tools available to everyone from blogging platforms to photo sharing sites. There is an ever-growing appetite for quality content created by authentic voices sharing real experiences. Transitioning your brand into a viable business hinges on being able to not only communicate with your audience but engage them in a dialogue and keep them coming back. Learn how to maximize the tools available to you and explore new ideas to create a deeper connection with your audience that equals dollars.



Saturday October 16, 2010 12:15pm - 1:15pm
Islander D/5

12:15pm

Ethics And Social Media Marketing

There are many agencies and “social media marketers” that simply take your money and post comment spam on blogs. For them, it’s a short term game, meant to impress an unknowing client with padded numbers. Meanwhile, the client is actually being hurt because they are tied to these unethical activities.  Social media marketing isn’t the problem. The problem is a lack of ethics and, perhaps, of experience. In this session, community managers and agency veterans alike will come together to talk about ethical marketing in social spaces, including blogger and community outreach, how to do it right and what to look out for when considering an agency.


Speakers
avatar for Jay Baer

Jay Baer

Perform 2014 General Session & Breakout Speaker, Convince & Convert
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more. | | His second book, Youtility: Why Smart Marketing is About Help not... Read More →


Saturday October 16, 2010 12:15pm - 1:15pm
Islander H/1

12:15pm

Hyper Analytics of Social Media

You've seen the results of social media first-hand, no one has to tell you that it can deliver real returns. Yet, despite an ever-growing industry of analytics, many find that the measurable impact of social remains abstract. Taking into account current tools, strategies and trends Joe Fernandez of Klout and Jodee Rich of PeopleBrowser will get at the heart of this issue. What do we already know and what is the industry still lacking? With the degree of rich information available companies can now understand real-time connectedness, influencers, sentiment, network value and the ever elusive ROI.


Speakers

Saturday October 16, 2010 12:15pm - 1:15pm
Islander I/3

12:15pm

Social Media & Corporate America – How America’s Companies are using Social Media to improve Audience and the Bottom Line
The focus is on demographics, audience, social media campaigns, breaking new ground and ultimately growing awareness of your product and growing your revenue stream. Panelists are: · Scott Monty - Ford Motor Co Global Digital and &Multimedia Communications Mgr. · Jeff Hayzlett - Kodak, former CMO. Social media and marketing expert. · Frank Eliason - Citibank VP of Social Media. Formally of Comcast · Bonin Bough - Pepsico, Director of Social Media. · Mark Monsteau, Johnson & Johnson, VP of Communications Moderated by Kay Madati, Vice President of Audience Experience, CNN Worldwide.

Saturday October 16, 2010 12:15pm - 1:15pm
Islander G

12:15pm

Digital Sports Marketing Trends

From geolocation, to micro-blogging, to citizen journalism, the sports industry is uniquely positioned to be a trend setter in digital marketing. No longer the domain of the geeks - social media has impacted the way we consume sports as a nation (and a global community). Hear from industry leaders about ways sports teams and organizations are leading the way and explore what the future holds for digital marketing in sports.


Speakers
avatar for Lewis Howes

Lewis Howes

Former pro athlete, 2 sport All-American & current world record holder in football. Angel investor. Author of 2 LinkedIn books, lover of webinars, and a dirty techno and salsa dancer :)


Saturday October 16, 2010 12:15pm - 1:15pm
Mariners A/12

12:15pm

Monetizing Your Food Blog & Building Your Brand

Join us for a colorful discussion on monetizing your content, creating offline opportunities and turning your brand into a scalable business. We’ll hear from industry pros on how they built their businesses including: • Babette Pepaj (@BakeSpace) - Founder of BakeSpace.com and TECHmunch Food Blogger Conference • Jaden Hair (@SteamyKitchen) - Food Columnist, Cookbook Author & publisher of Steamykitchen.com • Nadia Giosia (@bitchinkitchen) - producer and host of BitchinKitchen.TV The panel will be moderated by Brett Erlich (@bretterlich) - Host of Current TV’s “Rotten Tomatoes” and Co-Host of Current TV’s “InfoMania.” This panel is guaranteed to be insightful, useful and entertaining.


Speakers
NG

Nadia Giosia

Nadia G is the principal web strategist, brand manager, designer, creator, writer, producer and host of 'Bitchin’ Kitchen' on Cooking Channel. She made herstory in 2010: becoming the first lifestyle hostess/web entrepreneur in North America to successfully transition from online to primetime television -- both in the USA and Canada. Masterminding all aspects of her brand’s development from community management to merch and beyond, G... Read More →
JH

Jaden Hair

I love to feed people!!!


Saturday October 16, 2010 12:15pm - 1:15pm
Tradewinds C/9

1:00pm

Cooking Demo: TV Chefs

Interested in turning your passion into a TV gig? Come to the BlogWorld kitchen to meet Chef Stephen Hocraft (Cheftestant Bravo’s Top Chef and Executive Chef at MGM'S Seablue by Michael Mina) and Manouschka Guerrier (@singleserving) - Owner of Single Serving Bytes and Chef on Food Network’s Private Chefs of Beverly Hills. Not only will they demonstrate a killer paella recipe, but they will share with you their journey to TV Chef stardom.

Hosting the demo and asking Stephen and Manouschka questions will be Gail Goodwin (@inspiremetoday), founder of Inspiremetoday.com and the Globalhugtour.com.



Saturday October 16, 2010 1:00pm - 2:00pm
BlogWorld Kitchen

2:45pm

Writing Local: Tasting Las Vegas

Tapping into your local community is a great way to build community, capture visitors and attract press. But what happens when your city is Las Vegas? With so much food, entertainment and visots from around the globe, how do you keep your content relevant to your community? • Mike Dobranski (@tastinglasvegas) – Publisher, TastingLasVegas.com • Kari Haskell (@retrobakery) – Owner, Retro Bakery • Steve Friess (@thestrippodcast) – Publisher, VegasHappensHere.com • Julia Buckley (@vegaschatter) – Publisher, VegasChatter.com This panel is moderated by Cathy Brooks (@CathyBrooks) - Founder of Story Navigation and Exec Producer of Social Media Hour


Speakers
CB

Cathy Brooks

Founder, Chief Human Officer, The Hydrant Club


Saturday October 16, 2010 2:45pm - 3:15pm
BlogWorld Kitchen

3:30pm

From Jobbies to Businesses: Strategies for Irresistible Success

In this inspirational and educational interactive hybrid panel-presentation-“tv talk show” format, Liz Strauss, Terry Starbucker and Carol will discuss what it takes to be a successful entrepreneur, explore the importance of being irresistible and creating the irresistible offer that will keep customers coming back and teach participants how to use leadership and discipline in their endeavors to enhance success in their interactive businesses.  The audience will be challenged to adopt new behaviors for success, regardless of whether they are pursuing a “jobbie” (a hobby disguised as a business) or creating a bona fide growth company.  The presentation will encompass strategies and tactics for the participants to implement in their businesses and end with a specific call to action for each attendee.



Saturday October 16, 2010 3:30pm - 4:30pm
Islander E/4

3:30pm

Using Video to Promote Your Cause

Mark Horvath, founder of invisiblepeople.tv will demonstrate the power of (even very basic) video and how this highly effective tool can help promote your cause


Speakers

Saturday October 16, 2010 3:30pm - 4:30pm
Mariners B/11

3:30pm

Building An Irresistible Private Membership Community

Paid membership communities are popping up all over the place as a way to offer more exclusive content and access to people with a specific interest or goal.  In order for a private membership community to succeed, you'll need to offer the right benefits not only to entice people to join, but to ensure that they stay. That's what we'll focus on in this session: creating value, converting visitors to paying members and keeping them coming back month after month.


Speakers
avatar for Lara Kulpa

Lara Kulpa

Lara Kulpa is Community Manager of ProBlogger.com, a private membership community connected to Darren Rowse's popular ProBlogger.net. She is also assistant editor at TwiTip.com, a blog focused on Twitter tips, and consults with clients about building and growing their businesses both online and off through her company, Ginkgo Consulting. Twitter handle: @larakulpa Ginkgo Consulting http://www.ginkgoconsulting.com Lara Kulpa... Read More →


Saturday October 16, 2010 3:30pm - 4:30pm
Tradewinds A/B 10

3:30pm

This is Not Your Father's You Tube


1080p HD video, live streaming, more than a billion subscription notices a week and partners making six figures a year are just a few highlights of what's NOW.  Learn the processes required to be part of this game and the profits possible from a superstar panel made up of Andrew Baron from Rocketboom.com, Kent Nichols from AskANinja.com, and Julie Perry of BlastMedia.com.  Panel Host Paul Colligan will guide you through a lightening fast (but accessible) look at how you can profitably bring your content to the YouTube Screen.


Speakers
avatar for Andrew Baron

Andrew Baron

Founder, Know Your Meme, Rocketboom
avatar for Julie Perry

Julie Perry

I am the Social Media Director at BLASTmedia -- a PR and social media agency -- where I plan strategy and oversee social media campaigns for over 15 clients in the consumer and enterprise tech industries. I am also a contributing author to "Success Secrets of the Social Media Marketing Superstars," published by Entrepreneur Press in August 2010. I am thrilled to be presenting "Killer YouTube Tactics That Build Your Responsive Online Audience... Read More →


Saturday October 16, 2010 3:30pm - 4:30pm
Tradewinds E&F 7

3:30pm

Blogging and Podcasting Sitting in a Tree… Optimizing a WordPress site for your Podcast

With all the ID3 tags, iTunes formatting, RSS feeds and XML code involved in insuring a properly delivered podcast, setting up a website for distributing media can be one of the most challenging things in creating a podcast. Learn how the powerful WordPress, a few awesome plugins and some basic design knowledge can eliminate that challenge. Session is presented by Angelo Mandato, host of Plugins, The WordPress Plugins Podcast and Brian Yuhnke, host of the Higher Ed Technology podcast, TechHEds.



Saturday October 16, 2010 3:30pm - 4:30pm
Tradewinds D/8

3:30pm

Is Mobile the Missing Link?

Social media has proved its worth in building powerful relationships between consumers and brands. And now, thanks to non-stop technological innovation and skyrocketing adoption rates when it comes to mobile devices, social media is forging new frontiers in the mobile space.   For brands getting in on the action, mobile presents unprecedented opportunities, as these untethered mobile devices are designed for communication – the raison d’être of social media – and can harness the power of location. This means that mobile (if done right) can hold enormous potential to translate online engagement to offline action.   In this session, you’ll learn from the forward-thinking brands that are making the most of this opportunity, as well as the mobile social platforms marketers are leveraging to get the job done.


Speakers
avatar for David Berkowitz

David Berkowitz

VP, Emerging Media, 360i
Hi, David here - VP emerging media at agency 360i, blogger at MarketersStudio.com, and Social Media Insider columnist for MediaPost. More: @dberkowitz on Twitter. | | Oh, and 360i's hiring. Inquire within.


Saturday October 16, 2010 3:30pm - 4:30pm
Shell Seekers A/6

3:30pm

Feeding Your Addiction: How To Create And Market Your Content To Drive A Professional Speaking Career

Do you want to be paid $5,000 to $20,000 to speak at conferences and customer events? Would you like to sell your products in the back of the room to hundreds of adoring fans? Learn how to create multiple forms of content to support your platform as an expert. This includes your own blog site posts, guest and regular written contributions at well trafficked branded industry web sites, regular video and podcasts collaborations, Flickr posts, PR quotes and of course, your own published books. Learn how to repurpose regular content across platforms without duplicative effort for maximum results.


Speakers

Saturday October 16, 2010 3:30pm - 4:30pm
Islander C/2

3:30pm

5 Strategies Bloggers Should Learn From Online Marketers

We don’t usually think of blogs as transactional websites. They’re content sites, right? The truth is, every website is transactional in some way or another. E-commerce professionals and online marketers have spent 15 years developing the best ways to get visitors to convert.


We'll discuss how to determine the most important conversion goals (there are always more than one), and we'll discuss 5 strategies the pros use to boost conversions. You’ll learn how they’re applicable to your blog, and how you can work to systematically increase them over time.


Speakers
avatar for Scott Fox

Scott Fox

* Author of Internet Riches and e-Riches 2.0: Next Generation Online Marketing Strategies * Host of ClickMillionaires.com * Book Signing: Noon Saturday at Barnes & Noble * Panelist: "5 Strategies Bloggers Should Learn from Online Marketers" - Saturday 10/16 330pm in Islander D/5


Saturday October 16, 2010 3:30pm - 4:30pm
Islander D/5

3:30pm

Effective B2B Social Media Strategies

This panel features case studies from Cisco, Hubspot and Kinaxis, showing how social media for these business to business (B2B) companies makes a bottom line difference. By using blogs, community forums and other social networking platforms, these three leading companies have generated significant and measurable results.


Speakers

Saturday October 16, 2010 3:30pm - 4:30pm
Islander H/1

3:30pm

Science of Social Media Marketing
The Science of Social Media Marketing presentation will teach attendees what drives people to share information and opinions online as well as scientifically proven best practices for spreading content virally through social media. Specifically, it will cover: * The history of word of mouth marketing, from pre-web to online * Lessons from social psychology, memetics, and statistics to understand what motivates people to share information * Scientifically proven best practices for getting people to talk about your business online

Speakers

Saturday October 16, 2010 3:30pm - 4:30pm
Islander I/3

3:30pm

Women in Sports Media Panel

Digital and social media are rapidly changing the sports media landscape. Not only do we receive scores, images and news at lightning speed, we are getting coverage of more sports, events and athletes from more sources than ever before. Hear from industry leaders on the increase in participation by and differing approaches of women athletes, reporters, bloggers, etc. in sports media.


Speakers
avatar for Kathleen Hessert

Kathleen Hessert

President & CEO, Sports Media Challenge
In 1984, Kathleen Hessert founded Sports Media Challenge, a reputation management and social media consulting firm in sports and entertainment.  In 2006, Hessert expanded beyond communication, branding and crisis management for executives in major corporations, government and sports to include social media strategy and education services. Hessert has counseled renowned clients in financial, manufacturing, media and education and some of the... Read More →


Saturday October 16, 2010 3:30pm - 4:30pm
Mariners A/12

3:30pm

Leveraging Traditional Media – How to Get on Food Editor’s Radar

Ever wonder how content finds its way into the paper? Join some of the top food editors in the US as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership. Our editors are:

  • Jeff Houck (@jeffhouck) - Food Editor, The Tampa Tribune, Food Blogger/Podcaster TBO.com.com
  • Kat Kinsman (@kittenwithawhip) – Editor CNN’s Eatocracy
  • Rene Lynch (@renelynch) - LA Times Daily Dish Food Editor

The panel is moderated by Andrea Metcalf (@andreametcalf) - author and contributing writer to MORE magazine, Better TV, NBC Chicago, Today Show, GMA Health and publisher of andreametcalf.com.


Speakers
avatar for Jeff Houck

Jeff Houck

I'm the food writer for the Tampa Tribune and blogger and podcaster for TBO.com.


Saturday October 16, 2010 3:30pm - 4:30pm
Tradewinds C/9

5:00pm

"New Media LIVE!" Talk Show - Closing Keynote

Don't miss the anchor keynote of the event...the new media star-studded "New Media LIVE!" talk show, Saturday 10/16 at 5pm sharp!

We set the entertainment bar high last year with our closing keynote talk show, and this year we’re raising that bar! Our host for the event is Rob Barnett, Founder and CEO of MyDamnChannel. It will be a packed house as Rob interviews Adam Carolla, host of the Adam Carolla Show (among others!), the talkative half of the comedy/magic team of Penn & Teller, Penn Jillette, “The Mirror Test” author and former Kodak CMO, Jeff Hayzlett, and GeakBeat.TV host, Cali Lewis. There will be a special comedy video short by comedian and filmmaker Mark Malkoff, and our MC will be Shira Lazar. THE SHOW BEGINS at 5:00, but get here early, you’ll want to land a seat for this one. A good time will be had by all!

Executive Producer of the 2010 "New Media LIVE!" talk show is Hollywood film producer, Carrie Morrow.



Saturday October 16, 2010 5:00pm - 6:30pm
Islander G