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Saturday, October 16 • 12:15pm - 1:15pm
Ethics And Social Media Marketing

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There are many agencies and “social media marketers” that simply take your money and post comment spam on blogs. For them, it’s a short term game, meant to impress an unknowing client with padded numbers. Meanwhile, the client is actually being hurt because they are tied to these unethical activities.  Social media marketing isn’t the problem. The problem is a lack of ethics and, perhaps, of experience. In this session, community managers and agency veterans alike will come together to talk about ethical marketing in social spaces, including blogger and community outreach, how to do it right and what to look out for when considering an agency.


Speakers
avatar for Jay Baer

Jay Baer

Perform 2014 General Session & Breakout Speaker, Convince & Convert
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more. | | His second book, Youtility: Why Smart Marketing is About Help not... Read More →


Saturday October 16, 2010 12:15pm - 1:15pm
Islander H/1

Attendees (113)