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Friday, October 15 • 12:15pm - 1:15pm
Digital Crisis Communications

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Description: Who's afraid of a crisis in social media? We live in a world where news is discussed and disseminated with increased speed -- reporters are embedded in the stream with companies, customers, and employees, and there are limitless potential news outlets. In an environment where a 13-year old can hold an established organization's feet to the fire, companies face slippery slopes, and boards make fast calls, how can you avoid a PR disaster when a crisis strikes? Whether the crisis lives online or off line, a company still needs to plan for all possible contingencies and scenarios, do a situation analysis to respond -- and recover. Are you rushing to deal with perceptions without knowing the facts? Are you integrating social media into your crisis planning? Are community managers trained, do they have crisis escalation paths? Or have you just addressed responding to detractors? Learn from seasoned panelists about what you need to think about, prepare for, and who you need to involve, illustrated with examples of successful digital crisis communication.

Friday October 15, 2010 12:15pm - 1:15pm PDT
Islander I/3

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