Saturday, October 16 • 11:00am - 12:00pm
Getting Noticed: Building Your PR Plan

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Building a PR plan is imperative if you want to create some buzz around your site/blog/business/brand. Join our industry leaders as they share tools, tips and case studies creating a PR plan: • Sarah Evans (@prsarahevans) - President of Sevens Strategy and Founder of #Journchat • Serena Ehrlich (@serena) - Rogers & Cowan • Hilary Allard (@hallard) - Vice President of thecastlegrp.com • Food4media.com The moderator for this panel is Moderator Erik Deutsch (@erikdeutsch) - Principal ExcelPR Group and PRmashup.com

Saturday October 16, 2010 11:00am - 12:00pm
Tradewinds C/9

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