In this inspirational and educational interactive hybrid panel-presentation-“tv talk show” format, Liz Strauss, Terry Starbucker and Carol will discuss what it takes to be a successful entrepreneur, explore the importance of being irresistible and creating the irresistible offer that will keep customers coming back and teach participants how to use leadership and discipline in their endeavors to enhance success in their interactive businesses. The audience will be challenged to adopt new behaviors for success, regardless of whether they are pursuing a “jobbie” (a hobby disguised as a business) or creating a bona fide growth company. The presentation will encompass strategies and tactics for the participants to implement in their businesses and end with a specific call to action for each attendee.