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Friday, October 15 • 4:00pm - 5:00pm
Moving from Social Media to Social Customer Relationship Management (Social CRM): From Fans and Followers to Customers and Advocates

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For the past few years we have seen more and more organizations eagerly get involved with social media to build up their networks, market their products and services, and advertise their solutions. Social CRM is the strategy that moves organizations from going beyond fans and followers to actually looking at customers and creating and empowering advocates. Social CRM has been a widely covered and debated topic lately and we will explore what exactly Social CRM is. Social CRM is the evolution of CRM so YES we will be covering traditional CRM as well.

Attendees of this session will leave with the following:

  • An understanding of what CRM is and why this is the backbone of Social CRM
  • A clear understanding of what Social CRM is
  • An understanding of why Social CRM is important to your organization
  • Action items and steps that your organization can take to transition from social media to social CRM
  • A review of the key takeaways from the session
  • Q&A

Friday October 15, 2010 4:00pm - 5:00pm PDT
Islander H/1

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