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Friday, October 15 • 11:00am - 12:00pm
The Current State of Podcasting

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This session will provide a five-year retrospective of podcast research from Edison, including unreleased data from 2010. Tom Webster will review how far podcasting has come, where it currently stands in terms of mass adoption, and the challenges the medium faces moving forward. Attendees will see new data on podcast consumption and consumers, along with key insights from Webster's five years of covering podcasting from an analyst's perspective.

avatar for Tom Webster

Tom Webster

Tom Webster is VP of Strategy for Edison Research, sole provider of U.S. Election exit polling data for all major news networks. Webster has 20 years of experience in research, specializing in consumer behavior and the adoption of new technology. He is principal author of several widely-cited research studies, including Twitter Usage In America and The Social Habit, and is co-author of the Edison/Arbitron Internet & Multimedia Research... Read More →

Friday October 15, 2010 11:00am - 12:00pm
Tradewinds D/8

Attendees (61)