Bloggers have long known that quality content can be the key to making a blog successful. But many websites have a poor reader experience that get in the way of making a good website great. In this session, successful blogger Andy Hayes will walk attendees through a series of exercises to understand what’s going on in the minds of new readers and regular subscribers. Specific topics during the session include: • the big picture of what’s going on when a reader visits a website • how to create a persona of your target reader, why it is so important, and why most bloggers don’t care • common mistakes made in effective website design and how to fix them • why new readers and regular subscribers are very similar, yet very different • how to keep your focus on the reader and how to incorporate feedback into your everyday routine If your blog is a business, your readers are your customers. Great businesses obsess about their customers.
