Social media has proved its worth in building powerful relationships between consumers and brands. And now, thanks to non-stop technological innovation and skyrocketing adoption rates when it comes to mobile devices, social media is forging new frontiers in the mobile space. For brands getting in on the action, mobile presents unprecedented opportunities, as these untethered mobile devices are designed for communication – the raison d’être of social media – and can harness the power of location. This means that mobile (if done right) can hold enormous potential to translate online engagement to offline action. In this session, you’ll learn from the forward-thinking brands that are making the most of this opportunity, as well as the mobile social platforms marketers are leveraging to get the job done.
