Nathalie Lussier leads you through her content creation process, from the time an idea for blog post hits, to the time it gets published. She explains why it’s important to plan your content out ahead of time and how to do it without pulling your hair out or missing out on good ideas down the line. Nathalie then takes you behind the scenes to show you how to leverage your content after you hit publish. Never let a good blog post wilt away in your archives again! She explains the benefits of using video, Twitter, Facebook, SEO, guest blogging, affiliates and partners for syndicating your content. She then gives you a framework for choosing which of these techniques to focus on to get the most out of your promotion time. Finally, Nathalie explains why these strategies will keep building upon themselves to bring in new visitors and build a loyal following for you and your blog.