How to craft and launch a manifesto that drives readers into a content funnel and leads them to a sale. I've done this twice. First when launching my book, Career Renegade, I used a manifesto to launch the blog and drive pre-orders with a gated upsell at the end of the manifesto. Then, again, when launching my Tribal Author brand with a manifesto that led the launch of the the TribalAuthor.com blog, then drove readers to live book-marketing events and my soon-to-come virtual trainings.