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Thursday, October 14 • 9:45am - 10:45am
The Art & Science of Scaling Social Media

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Bringing together earned social media and paid media, when done correctly, can generate a perfect storm of credibility and reach - in many ways, the Holy Grail of the socialweb. Earned media is incredibly expensive to generate, and it's difficult to get it to a mass audience, regardless of how credible it is. Paid media reaches tons of eyeballs, but does it really win hearts and minds? SMG has worked with clients on a number of very successful programs to marry the two using social ad platforms like Twitter, Digg, Outbrain and others. Results include average click-through rates of over .8% and as high as 4.11% and re-ignition of conversations around important issues. While we can't completely open the kimono on this innovative new approach, I'll share high-level insights and intelligence about how some of the most socially innovative organizations in the world have cracked a new form of public dialogue - at scale.


Maggie Fox

Maggie Fox is founder and CEO of Social Media Group, one of the world’s largest and oldest independent agencies helping business navigate the socially engaged Web. SMG clients include Ford, SAP, Yamaha, 3M, Thomson Reuters and CNN. Maggie is frequently asked to speak to media... Read More →

Thursday October 14, 2010 9:45am - 10:45am PDT
Islander H/1

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