Too many bloggers miss the key shift that you need to make for your blog to become a business: instead of writing about what you want to talk about, you need to write about what your readers, your online community, want to read. It's subtle, but incredibly important if you want to drive big traffic and generate meaningful revenue. Long-time blogger Dave Taylor will talk about how he's grown AskDaveTaylor.com into his primary revenue stream, his iPhone and iPad apps, and how answering questions is easy, rewarding and lucrative. If you want to learn a better way to monetize your blog through compelling content, this is a must-attend session!