Even the most savvy digital marketing companies are still learning how to get the most from social media. Before companies in any industry can get too far, they need executive sponsorship. C-level executives need to be convinced to make the investment. This panel brings together hands on experience in consumer services, financial services and the retail industry to talk about their experience on what wins in the board room. What's the best way to get buy-in? What are some pitfalls to avoid? Our panel of industry experts will share their experiences and best advice.
