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Saturday, October 16 • 12:15pm - 1:15pm
Social Media & Corporate America – How America’s Companies are using Social Media to improve Audience and the Bottom Line

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The focus is on demographics, audience, social media campaigns, breaking new ground and ultimately growing awareness of your product and growing your revenue stream. Panelists are: · Scott Monty - Ford Motor Co Global Digital and &Multimedia Communications Mgr. · Jeff Hayzlett - Kodak, former CMO. Social media and marketing expert. · Frank Eliason - Citibank VP of Social Media. Formally of Comcast · Bonin Bough - Pepsico, Director of Social Media. · Mark Monsteau, Johnson & Johnson, VP of Communications Moderated by Kay Madati, Vice President of Audience Experience, CNN Worldwide.

Saturday October 16, 2010 12:15pm - 1:15pm PDT
Islander G

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