What’s hot? Blogging. That’s what’s hot. What’s hotter than that? Knowing what your customers want … and giving it to them (oh yeah, babe). Join Gahlord Dewald, arguably one of the savviest, mind-bogglingly brilliant über-geeks around as he delves deep into A/B Split Testing, and shows you how to employ super-high-tech, wickedly clever analytics to wring every delicious drop of information juice out of your blog … and how to use that information to give your customers exactly what they want. And that’s HOT.