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Thursday, October 14 • 4:00pm - 5:00pm
Creating Customer Loyalty using Social Media, A Look 2 Years Later

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Two years ago, a panel was convened with some pretty amazing people. Their views on social media for customer retention were groundbreaking and sparked many similar discussions thereafter.   This was the early days for some of them, and many things have changed since then. This all-star panel has been tapped again to compare and contrast where customer loyalty and social media have been over the past two years, what is happening today, and where it is going.  The original abstract still applies:  One of the keys to customer loyalty is engagement. This session shares some of the best practices in combining social media with customer retention programs, an area (still) relatively unexplored by many companies and social media discussions.  Social media provides the ideal channel from which to learn about and interact with customers, both commercial and consumer.  It is also a great mechanism for deepening customer relationships and empowering customers to become a company's best advocates.  These two areas are especially important to businesses that want to break-through the noise and grow in spite of difficult economic times.  Through the use of blogs, video, social networks, and wikis, executing customer retention programs can be cool again!


Speakers
avatar for Toby Bloomberg

Toby Bloomberg

President, Bloomberg Marketing
Toby Bloomberg is recognized for her expertise in combining digital marketing with traditional marketing values (strategy, consumer insights/research, and segmentation) while maintaining conversation authenticity. Toby headed corporate social media for a national media organization before relaunching her company to focus on lifestyle/entertainment including food and food TV. Her blog Diva Marketing was acknowledged by Forbes as one of the top... Read More →
BC

Becky Carroll

Excited to be speaking at BlogWorld for the third year in a row, and especially excited to be revisiting the successful panel from 2 years ago, Social Media and Customer Loyalty with my friends Frank Eliason, Toby Bloomberg, and Melissa Lacitignola from Zappos! Come see us Thursday 10/15 at 4 pm!
avatar for Brian Solis

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and... Read More →


Thursday October 14, 2010 4:00pm - 5:00pm
Islander C/2

Attendees (171)