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Thursday, October 14 • 11:00am - 12:00pm
How To Turn Friends Into Fans And Customers

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Combining User Generated Content, Intentional Communities, and Lead Generation into a Business That Generates Profit 
How do you stand out, work less, and get those vaunted social communities, and people, to actually create quality content that turns your idea into a business instead of a time-sucking hobby? 
By turning your community - whether a social network or a simple blog with comments - into a business system that allows you to contact, influence, and gain the trust of your audience, so you can generate results. 
In this presentation we'll share results, for the first time, from 3 case studies: 
A.  A B2B company that adapts the old fashioned, content subscription model to an open platform, generating over 20,000 listeners for a single training audio that monetizes through lead generation and sponsorships.  The audience creates 80% of the quality content at little or no cost! 
B.  The training company who moves from email to a 2-step lead generation process, from free to paid membership, using tested, proven methods of engaging, gaining trust, and moving them to a paid level in 30 days...much of it automated because the people are doing the work, not just watching and listening! 
C.  A secret case study that will be shared only at Blogworld, combining 15 years of social network experience with a focus on performance marketing that generates results. 
We've gotten 30-50% conversions to leads from social networks, and are moving them from public social networks to subscription based programs where they create the content as well.  It's part of the New Media Game, and in this live interactive session, you will be able to play along, learn, and apply this to your business right after the session


Thursday October 14, 2010 11:00am - 12:00pm PDT
Islander C/2

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